ANNUITAS

MAY 2, 2023

Additionally, Interaction Studio allows for marketers to deliver personalized content and experiences and is able to deliver a seamless experience by combining touchpoints from various channels by creating unified profiles for traditional and ABM marketing.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

KoMarketing Associates

MAY 3, 2018

Some reports require additional configuration, such as Events, Ecommerce, or Goals, but a majority of the reports will begin showing collected data on your site visitors and marketing behaviors immediately. This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Traffic >> Channels.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Navigate the Channel

JANUARY 2, 2023

Planning for cross-channel marketing is one of those things that seems like, “duh, of course.” Who wouldn’t use different marketing channels in tandem to achieve a common goal? Who wouldn’t provide customers with an all-inclusive, personalized and consistent experience across multiple marketing channels?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

ScanmarQED

JANUARY 10, 2024

Triangulation considers Marketing Mix Modeling (MMM), Experiments and Multi Touch Attribution (MTA) as the three corner stones. Often weekly data and regression techniques are used to understand the incremental effect of spending an additional euro on each of the marketing channels. Bart: So, this is where MTA comes in?

Multi-Touch Attribution 105

Multi-Touch Attribution Marketing Budget Work Management Marketing Management 105

Convert

NOVEMBER 8, 2021

One conversion, multiple touchpoints! Customers today use a variety of touchpoints to complete ecommerce purchases. So, how can we track these ecommerce conversions when the environment changes? What Do Most A/B Testing Tools Struggle With When Tracking Ecommerce Conversions? What Is Cross-Environment Tracking?

Domain 52

Domain eCommerce Conversion Privacy 52

Martech Advisor

JANUARY 21, 2020

DXPs not only help in aggregating information, but also provide a gateway platform for enterprises, thereby facilitating unified, personalized, and highly contextualized user experiences. Myth # 2: DXP is just another word for a channel such as a website, a mobile app, or a responsive/mobile website. There is nothing new to it.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Inbox Insight

APRIL 23, 2019

For fast thinking marketers this is an opportunity to delve into the psyche of their B2B buyers through uncovering what content they are interested in , where they access information and which channels they respond best to. This is about understanding and recording the steps a user takes around your digital channel eco-system.

Buyer Intent 49

Buyer Intent Intent Data Demand Generation Intent 49