DAGMAR Marketing

NOVEMBER 20, 2023

Demographics and Interests Reports: Extra information from DoubleClick cookie web activity and Device Advertising IDs is collected. User behavior models are created using aggregated data from users who have agreed to personalized ads. Ad Reporting: Google Analytics collects info according to cookies and your measurement settings.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Martech Advisor

SEPTEMBER 24, 2019

Ad Network: An ad network is an aggregator that collects ad inventory from publishers and sells it to advertisers. Ad Network: Ad networks are typically organizations that aggregate and curate publishers’ ad inventories, sell it to advertisers, and charge a commission. DoubleClick, Microsoft Advertising Exchange, OpenX, AppNexus.

Ad Exchange 50

Ad Exchange Paid Search Agency Ads Advertising Agencies 50

Hubspot

APRIL 2, 2021

Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. Originally DoubleClick Bid Management, DV360 integrates seamlessly with Google Analytics and other Google products. So what about ad networks? Think Google Adsense and Facebook Audience Network.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Brand Identity 40

RebelMouse

FEBRUARY 28, 2019

Connect these to Google's DoubleClick for Publishers (DFP) — or any other ad server — to sell companion ads and integrate tracking pixels. Custom Sponsor Landing Pages Build a custom brand page that aggregates all content that is created and curated for the brand you're working with.

Paid Search Agency 40

Paid Search Agency Cost Per Thousand CPM Branding 40

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. I really liked how this team aggregated the most popular SEO Success Factors in one place, showing marketers not only what works, but how to use these factors to improve rankings and traffic.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Advertisements 54