KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Most B2B marketing organizations are using landing page technology that often lives on a separate sub-domain; i.e. info.site.com or resources.site.com.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Moz

JANUARY 1, 2019

Using questions on your landing pages and / or social media will improve engagement. Both can be asked by someone who is willing to give the software a try, and this needs to be reflected within your copy and on-page layout. It aggregates results from all kinds of discussion boards, including Quora and Amazon Q&A.

Research 59

Research Optimization SERP FAQ 59

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! My domain expertise is B2B Marketing and Sales, especially Demand Gen.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40