Remove aggregator work
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HiveFire Curata Cuts the Work in Content Aggregation

Customer Experience Matrix

The trick to making this work is efficiency. The work adds up so quickly that most marketers can’t afford to do it. So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. Once the audience is assembled, the site can also deliver the company’s own content and advertisements.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

chiefmartech

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Disclosure: I work at HubSpot as their VP of platform ecosystem.)

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Where Are Business Decisions Really Being Made?

Zoominfo

Sales and marketing teams have always sought to understand how target customers work internally. But as companies grow, how they work together can shift — and this difference can throw off your sales and marketing teams. To drive results, make sure your teams are working from the best, most up-to-date corporate hierarchy data.

Business 130
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Why we still need DAMs in our martech stack

Martech

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently. Implementing data standards in your DAM Improving data quality, design and processes leads to a better customer experience.

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AI and SGE are a long-overdue wakeup call for B2B SEO

Velocity Partners

GenAI seems like a good thing, unless you’re a writer, designer or human. Sure, generative AI tools like ChatGPT can produce decent aggregations of other people’s knowledge — about as well as most junior writers or interns. What took six months to build might be undone in a week’s worth of work by someone churning out GenAI content.

SEO 87
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Is daily MMM a good substitute for MTA?

ScanmarQED

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. This includes knowledge or social media advertising, social media management, and social media aggregator techniques, as well as the most popular tools used to monitor, design, and manage social media marketing campaigns.