Engagio

OCTOBER 20, 2020

There are plenty of data firms that have developed their own methodologies for aggregating contact data. But for efficiencies, consider data management firms that serve as a ‘hub’ for contact data, meaning that the data management firm rolls-up and de-dupes multiple vendor files. List Buys and Technology Plays. Outsourcing.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

Engagio

SEPTEMBER 9, 2020

Your ABM Director needs to be comfortable aggregating data from multiple systems and digging into it. Ongoing management of data (de-duping, enriching, etc.). The post How to ABM Like a Boss (Part 2): Establish an ABM Team appeared first on Account-Based Marketing – Demandbase. Mapping parent-child relationships in CRM.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

DemandBase

OCTOBER 20, 2020

There are plenty of data firms that have developed their own methodologies for aggregating contact data. Never rely on a single source, but for efficiencies consider data management firms that serve as a ‘hub’ for contact data; meaning the data management firm rolls-up and de-dupes multiple vendor files. Outsourcing.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52