Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Martech

DECEMBER 19, 2022

With B2B buyers and buying teams spending more time doing their research online and through peer networks, sales has less access to buyers. The goal is to never miss an opportunity when your solution can solve a customer problem or fill a need. I tapped into a group of trusted B2B marketers to gain perspective on all things intent.

Intent Data 118

Intent Data Intent Marketing Analytics Tools Intent Signal 118

Contify

OCTOBER 6, 2020

G2 is a peer-to-peer business solutions review website, leveraging customer feedback to rank the best business software. The Fall 2020 Grid® Report is based on G2’s unique algorithm, which calculates customer satisfaction and market presence scores. 94% of users would like to recommend Contify to their peers.

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

NuSpark Consulting

SEPTEMBER 4, 2016

Strategic hybrids of methodology and technology have inspired an uptick in the extent to which recruitment professionals in higher education are using marketing automation and customer resource management tools to bolster enrollment. Coordinate Content With a Calendar.

Lead Nurturing 100

Lead Nurturing Education Peer-to-peer Practices 100

EveryoneSocial

AUGUST 27, 2018

It is especially important these days as social networks have become massive centers for connecting with prospects and customers. Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Of course, the best way to prove the value of something is with solid research and stats.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. And nearly 40% of respondents solicited references from other customers of ours. Negative customer feedback can’t easily be removed from these sites. This jibes with our own findings.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

Metadata

AUGUST 12, 2020

We are listening to our customers and passionate about offering an autonomous demand generation platform that consistently and reliably delivers marketing KPIs with minimum time and effort. On average, Metadata customers achieved positive ROI within just seven months compared to 17 months from competing platforms. The 2020 Inc.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

ViewPoint

FEBRUARY 23, 2018

Is it the name on a list you bought from a content aggregator for $23? Is it the person who signed up for your webinar this week? Is it someone who swiped their badge at the tradeshow you attended last month? While all of these scenarios have potential, none could be called a lead. They won’t get followed up. They’re ready.

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

Liveintent

JANUARY 14, 2020

News publishers have seen great success in partnering with mobile aggregators, like Flipboard , TopBuzz , and SmartNews. New Year’s resolutions feel like a battle between what you want to change this year and what you try to change every year. We know sticking to your New Year’s resolutions takes focus and a lot of hard work.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

The ROI Guy

AUGUST 28, 2017

When asked what they would like instead, the research indicates: 95% of buyers want more benchmarking insights to help measure effectiveness against industry standards and compare to peers 81% of buyers want benchmarking tools to guide future investments. Executives are seeking a 3 rd party view on how their doing.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Zoominfo

FEBRUARY 28, 2018

A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. Don’t let this happen to you! in sales revenue ( source ).

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. Jacqueline Schklar is an experienced marketing director with a proven track record in B2B and tech. I was hooked on programmatic marketing.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

Content4Demand

FEBRUARY 1, 2019

Allow buyers to benchmark against their peers. But surveys are typically expensive and require long lead times to collect data, analyze it and aggregate it to tell a comprehensive story. This allows them to easily benchmark against their peers and determine if and how they should change their current processes or strategies.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

PureB2B

JUNE 28, 2022

First off, it’s easier to engage and build value with the highest quality groups of customers. Second, niche customer groups tend to be indirectly motivated by your marketing efforts. Therefore, to really drive conversions from these types of buyers, you’ll need to market to their peers within the same decision-making group.

Ideal Customer Profiles 62

Ideal Customer Profiles Intent Data Peer-to-peer Intent 62

Metadata

FEBRUARY 21, 2023

She may sound like a superhero in a Marvel movie, but Sydney Sloan is more commonly found flexing her B2B marketing superpowers in the form of creating unexpected, personalized customer experiences. The first 90 days (or from closed won to go live) are the most important stage of the buyer and customer journey.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

The ROI Guy

AUGUST 27, 2018

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Martech

JULY 6, 2022

A direct mail vendor, for example, will understandably make it a breeze to send gifts to customers in the mail. Another example: An analytics vendor may make it easy to determine the efficacy of marketing programs, but will it be able to survey customers to find out which would work better? We love martech, don’t we?

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

KoMarketing Associates

JULY 20, 2016

Customers are a smart bunch. When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. Sometimes an industrious practitioner will even aggregate the events into a list, like this list from Michael Gerard of Curata. Mobile app reviews – See above.

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

SmartBug Media

SEPTEMBER 6, 2019

Customize content marketing and improve current content to address specific subjects and topic areas as well as pain points that the buyer is demonstrating through their research. That, in a nutshell, is “intent data.”. Provides a snapshot of the huge digital footprint they leave behind as they consume content across the internet.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

TrustRadius Marketing

OCTOBER 3, 2022

Downstream intent data can be particularly powerful when combined with account-based marketing (ABM), a strategy that emphasizes focusing on a limited number of high-value prospects and customers in lieu of more general campaigns. . It’s no secret that winning brands are leveraging intent data throughout the buyer’s journey.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. For example, third-party intent can be cookie-based since it’s topical and based on keyword searches aggregated from across the internet. Personalizing the customer journey.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Content4Demand

MAY 12, 2021

As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. What Is Clubhouse, Exactly? Who Is Using Clubhouse?

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

eDataSource

SEPTEMBER 5, 2019

It’s a nearly perfect confluence of the factors comprising classic customer relationship management. Senders can precisely target audiences; populate personalized messages to those targets; manage each customer’s journey; assure message delivery; and very clearly read, quantify and aggregate individual response. .

Conference 40

Conference Peer-to-peer Deliverability Marketing Management 40

ClickZ

APRIL 8, 2021

They also created client teams like Publicis’ “Power of One” by aggregating resources from various firms from within the network, a team-clustering approach still quite popular with large global advertisers. Apparently, you cannot be late if you arrive early. We all wonder: what is the path to a new normal ? Big and lean is ok.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Ad Agencies Allocation 130

Biznology

SEPTEMBER 23, 2015

As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer. As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Top of Funnel Brand Identity 80

DAGMAR Marketing

DECEMBER 31, 2019

Digital marketing changes almost daily, so we look to our industry peers to help us keep up. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. Using Strong Internal Links for SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Convert

OCTOBER 27, 2020

We see what individual CROs have to say about Optimizely, but what do Optimizely formal reviews look like on the top aggregated rating sites like G2C, TrustRadius, Software Advice, Capterra? Or maybe the customer support lack from the beginning. Or with many Optimizely customers, they realize the service is too big for them.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Televerde

AUGUST 31, 2021

Customer success is not a new concept. Focusing on customer satisfaction after the purchase decision has long been a best practice in the B2B world. In recent years, however, as CRM and other digital tools have advanced and the SaaS industry has boomed, the idea of the customer success strategy has become more formalized.

Work Management 52

Work Management Marketing Management Marketing & Strategy Paid Search Agency 52

Content Standard

JANUARY 29, 2015

Podcasts offer peer perspective and insights that help me contextualize industry news and trends. When I’m at my desk, I check my news aggregators. All of my news sources and blogs are accessed through one or more of these aggregators. The ever-evolving digital ecosystem poses a hefty but thrilling challenge to marketers.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

The ROI Guy

OCTOBER 2, 2013

Alinean ValueStory helps sales reps “dig in their own backyard”, automatically prompting for and collecting insights from each sales call, and aggregating and using these benchmark insights in subsequent sales calls via Interactive diagnostic assessments, surveys, cost calculators, and benefit calculators. Looking for insights?

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Aggregators Customer Surveys 40

Huptech Web

OCTOBER 6, 2023

However, it wasn’t used for advertising at that point—it was used for aggregating information. Definition and Types of UGC User-generated content (UGC) refers to a form of content, such as text, images, videos, reviews, or other media, voluntarily created and shared by individuals, customers, or users of a product, service, or platform.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Adobe Experience Cloud Blog

JULY 18, 2013

Since then, a campaign to activate satisfied customers has nearly doubled the ratings and gotten the marketing effort back on track, at least to those target customers. Customer ratings in industrial markets lack the structure and discipline of their consumer counterparts, but that will change. But this is just the beginning.

Opinions 48

Opinions Peer-to-peer Work Management B2B Thought Leadership 48

Capstone Insights

OCTOBER 4, 2017

However, it isn’t the marketing automation platform for one organization; it’s the actual marketing automation vendors and their ability to aggregate data, actions and responses across all of their customer instances that have a tremendous amount of untapped (and semi-creepy) potential of insight. That really intrigues me.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

The Effective Marketer

JUNE 19, 2012

So how do you curate content in a way that both attracts visitors and makes you a hero to your peers? Be Careful How You Aggregate. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. Here are a few tips to help you get started. Don’t Automate.

Curation 100

Curation Copyright Peer-to-peer RSS 100

Webbiquity

JUNE 20, 2011

It’s more of a place to interact with peers than to engage prospects. Ultimately, both sides need to come to an understanding, with management conceding that not all of that peer interaction is a waste of time and employees focusing primarily on achieving business goals through social media activity during work hours.

Social Media 100

Social Media Peer-to-peer Media PR 100

6sense

DECEMBER 9, 2021

Yesterday, 6sense kicked off our Breakthrough conference — a fun, knowledge-packed annual event for 6sense customers — in Austin. Breakthrough’s two-day mission is as ambitious as it is straightforward: We wanna blow the minds of as many customers as we can with tons of exclusive data, use cases, and best practices.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62