Not All Deterministic Identity Graphs Are Created Equal

LiveRamp

When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect. Non-PII-based linkages do not need to be curated because they can be inaccurate. Leading deterministic graphs prioritize accuracy and recency of identity over scale.

How Companies Like Bored Panda, REI, and Vox Are Growing Their Organic Reach on Social Media

Buffer Social

According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Curate user-generated content. Flipboard – a news and social network aggregator. In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post.