Not All Deterministic Identity Graphs Are Created Equal
LiveRamp
APRIL 15, 2019
When identity vendors link deterministic data together for recognition purposes, the false linkages above can aggregate into new links that are all incorrect. Non-PII-based linkages do not need to be curated because they can be inaccurate. Leading deterministic graphs prioritize accuracy and recency of identity over scale.
49 
Let's personalize your content