Content Aggregation and Curation Debated

Biznology

Check out the first in the podcast series, on Content Creation vs. Content Aggregation. Image via Wikipedia. If you've wondered what these big words really mean to your content strategy, you'll be interested in this series of four ten-minute podcasts that I recently recorded where I interview content experts on that subject.

The Marketer's Guide to Content Aggregators in 2020

Hubspot

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. Blog Aggregators.

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The (digital) morning news routine: how mobile news aggregators have evolved beyond the homepage

Parse.ly

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. Readers trusted that the professionals there would organize and curate what was important, and skip what wasn’t. . This gave rise to news aggregators the likes of MSN, Yahoo!, Explicit vs. implicit aggregation.

Why Aggregation Is Not Distasteful

B2B Memes

What is it about aggregation that riles so many journalists? But why should individual writers, who have much to gain from the exposure aggregation can provide, find it offensive? After offering a few mild criticisms of Keller’s anti-aggregation editorial, I received this comeback: “If stories were aggregated & printed to distribute, I think people would find that distasteful. But this is not what aggregation is about.

Journalism, Aggregation, and Doing Things with Words

B2B Memes

There has been a burst of blog posts today discussing the arguments for and against aggregation in journalism. And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). How can any of them complain about aggregation, he asks, when “all reporting is, in essence, aggregation.”

How to Maintain Great Content Curation

The Effective Marketer

On the surface, content curation sounds like a great way to generate content with little to no time or effort. However, doing content curation well means a lot more than just plastering your site with a bunch of synopses and links. Doing content curation right takes a lot of time and requires almost as much investment as creating original content. On the other hand, proper content curation can be a powerful tool for both building your site and driving traffic to it.

How the Right Content Curation Strategy Can Help Your Startup Grow

Scoop.it

On the marketing front, many find that a content curation strategy is helpful in scaling up without requiring a ton of additional resources. The Benefits of Content Curation for Startups. Tactful content curation positions you in this light. . Aggregate sites.

Curation: Add Value and Pass It Along

B2B Memes

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. How can you distinguish between good curation and bad curation? Though he dislikes the term curation , he approves of the activity as it was originally practiced. It’s simply the output of an aggregation serf. Related posts: Why Aggregation Is Not Distasteful.

Content curation for social selling; how to get even better results

Scoop.it

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? Surprisingly, it’s actually more widely used than even the term “content curation”. So is content curation. We’ve seen that content curation can work.

What Is Curated Content And How To Do It Right?

seo.co

Read ahead as we outline content curation, its importance, and how to do it correctly. What Is Curated Content? Content curation refers to collecting and sharing relevant and valuable content that you do not create, unlike content creation, which is purely your and your team’s work.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

Content Curation: What it Really Takes to Skyrocket Your Brand’s Credibility

Scoop.it

If top-of-the-funnel authority building is the question, content curation is the substantial part of the answer. However, if done wrong, content curation can take away time that you simply don’t have as a marketer. Curation only works if you employ all three steps: select, enrich, and share. She needs vetted in-depth information, and you can be the one to deliver it by curating content from trusted experts. How you can apply content curation to build brand credibility.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.

How to Curate Content Like A Pro: 8 Lessons [Examples]

Content Marketing Institute

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is free. Rather, curated content is more cost effective than brand-spanking-new content. 8 ways to curate content like a pro.

How to Achieve A Happy Balance Between Content Creation and Curation

BenchmarkONE

Content curation is the process of culling media from other brands to amplify the authority and reach of your own. When you curate content from other sources, it’s like saying to your network that you have your finger on the pulse of other noteworthy topics and articles in your industry. Building authority is one of the most significant benefits of content curation. So how do you put both content creation and content curation to work for your business?

How to Make B2B Content Curation a Win-Win [Podcast]

Webbiquity

What role should content aggregation play in your B2B blogging strategy? How can B2B marketers capitalize on aggregation as part of their overall content marketing strategy? I discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a.

ClickInsights: Aggregating the Best Content in B2B Marketing

Ambal's Amusings

The pace at which content is being added to the web has increased dramatically and so has the value of aggregating the best. How will the content aggregation landscape change in the next few years? What will the impact on content aggregation be as the semantic web starts to really take off? We have invited Tony Karrer to share his insights on content aggregation. Instead, I rely on Tom Pick 's curation and the social filtering to deliver me the best stuff.

11 Best Practices for More Effective Content Curation

Hubspot

Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve seen scale well in the curation efforts of our clients and partners. With that in mind, here’s what we recommend for more effective content curation. 6) 3-4 curated posts a day is fine. ?Think

Curated vs. Created Content for Social Strategy

ClearVoice

The two most common content variations are curated and created content. According to HootSuite Academy , curated content is aggregated information that is gathered “from trusted sources relevant to your industry” and shared across your channels, while still providing photo and author credit (i.e., So, how will your curated or created content be found? Here’s how to balance curated and created content into your social strategy.

A Marketer’s Guide to Content Curation

Hubspot

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. Applying Curation to Our Problems. Curation. Curation is the process of selecting and aggregating information into one place that creates more value for information consumers, because they don’t have to spend time researching and visiting all of the original sources.

11 Content Curation Tools Every Marketer Needs

Hubspot

For the uninitiated, content curation is finding information relevant to your audience from a variety of sources and sharing it strategically through your communication channels. The need for great content curators has never been more urgent. Without trusted content curators, how else are you going to stay on top of your industry’s latest trends AND make sure you don’t miss the latest viral video of a cat, in a shark costume , riding a Roomba ? Content Curation For Beginners.

How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You

Webbiquity

Curators find the best sources of content. Media Ambal Balakrishnan Ardath Albee b2b content b2b marketing zone Brian Carroll Chris Abraham content aggregation content curation leading b2b bloggers social signalsSince its inception, the B2B Marketing Zone has been the one place to catch up on all the latest posts from the leading B2B bloggers, writers like Brian Carroll , Chris Abraham , Ambal Balakrishnan , Ardath Albee and many more.

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content. Pure automation of content aggregation doesn’t foster interaction.

How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

Now before some of you get all "But content curation is lazy!" and "Content curation is why there is so much crap on the internet," hear me out. Sure, curated content is a collection of other people''s content and resources from around the web. The point is, if all you''re doing is quickly throwing together a few pieces of subpar content, then yes, content curation can absolutely be lazy and crappy. Plan Your Curated Collection Blog Post.

Three Ways to Make Media More Personal

B2B Memes

Aggregate. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. To make your content more personal, you have to empowever every person on your staff and give them a bigger role in deciding what content to create and curate. Social Media aggregation blogging commenting content curation personal branding personalization publishing reader participation

10 Great Ideas for Valuable Curated Content

Hubspot

Curated content, or content aggregated from various sources into one comprehensive resource (be it a blog post, an ebook, a presentation, etc.) That said, the process of actually curating it isn't easy. There's a misconception among marketers that curated content is lazy and unoriginal, but we think it's the complete opposite. So how can you take advantage of the power of curated content? Here are our top 10 ideas for great curated content.

LinkedIn’s Algorithm Makes User-Friendly Shift, Referral Traffic From SmartNews Soars

RebelMouse

While the app will deliver some curated content based on users' actions, it primarily focuses on delivering the latest headlines in primary news categories like politics, science, and health. Similar offerings, such as Flipboard and Pocket, focus more on personalized content, but are still proving to be meaningful content aggregators in 2019. Social media Linkedin Social growth Social advertising Ads Marketing Content marketing News aggregators For creators Industry trends

LinkedIn’s Algorithm Makes User-Friendly Shift, Referral Traffic From SmartNews Soars

RebelMouse

While the app will deliver some curated content based on users' actions, it primarily focuses on delivering the latest headlines in primary news categories like politics, science, and health. Similar offerings, such as Flipboard and Pocket, focus more on personalized content, but are still proving to be meaningful content aggregators in 2019. Social media Linkedin Social growth Social advertising Ads Marketing Content marketing News aggregators For creators Industry trends

Why Reddit Is Relevant To Marketers [CHART]

Oracle

As the self-proclaimed “Front page of the Internet”, Reddit has a massive community continuously aggregating and curating content across hundreds of topical areas (sub-reddits) with the power to drive substantial traffic. Social Media community marketing content marketing strategy curated content Reddit submission volume

Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

So what about Google's news aggregator and app instead? In October 2018, publishers. received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

The intent of the sites is to aggregate and make it easy to find great content. In other words, we curate the content, but don’t own it. Business Blogging Social Media Marketing Ambal Balakrishnan b2b marketing zone Brian Carroll content aggregation content curation Gini Dietrich Harry Hoover Paul Dunay social media informer social signals Tony Karrer

5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

Is Content Curation an Easy Way for Content Marketers to Do More With Less? Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. The practice includes aggregation (gathering) and curation (sorting, categorizing, art directing, and presenting) such that material from multiple sources creates a unique editorial experience for readers/visitors. We’re almost at the end of the year and you made it. Congratulations!

Content Syndication Blunders that Will Hurt Your Brand

Marketing Insider Group

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. While these terms are so closely related that they’re often interchanged, it’s important to note that each one is quite distinct. Content syndication is the process of promoting your […].

Tools to Master the New Content Workflow

RebelMouse

started out as a social feeds aggregator and subsequently went viral as the "social front page." Content creation has never been static. Since the early days of social, the relationship between publishers and readers has blurred and warped into what's now the state of digital publishing in 2018. At RebelMouse, we. Since then, we've obsessed over the best ways to share content in today's social world despite its unpredictable seasons.

Tools 40

Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.

12 Ways to Use Machine Learning in Digital Marketing

Single Grain

3) Curating More Precise Content. If your content team curates posts to prepare roundups or other “best of” content, you know how time consuming that can be. Fortunately, there are machine learning-based curation tools available. Intelligently pre-populate the curated post. Companies like JP Morgan, Aramark, Zendesk and SendGrid already use Curata for content curation. Analytics. Personalization. Automation. Optimization.

24-Year-Old Teaches Sharks How Affiliate Marketing Works | Shark Tank AUS

PPCRAO.in

Designed to provide you with everything you need to succeed with your start-up and business life: [link] Stefanie Miro is pitching 'Rich Gurl' - a fashion sale aggregator that curates sale products from leading online retailers. Learn from the best.