Buzz Marketing for Technology

NOVEMBER 17, 2011

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. Q: Very cool stuff Romi; thanks for sharing all of this and I will be sure to watch Metavana with great interest!

ROMI 100

ROMI CMO Enterprise Management Work Management 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. Romi was also a speaker on Agency 2.0 Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 on how should agencies of the future be organized.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

Content Marketing Institute

APRIL 23, 2018

A basic dashboard like the one above is a great way to manually aggregate and evaluate your performance data. The aggregated, trend-focused data from Google Analytics can help you see the big picture of your content’s performance. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 Content Marketing Metrics. Augmenting your analytics.

Lead Scoring 108

Lead Scoring Lead Ranking Enterprise Management Template 108

ViewPoint

DECEMBER 20, 2016

This individual was paying content aggregators $23.15 So after spending close to $140,000, the leads went into a black hole in CRM. Now let’s assume that you are looking for a 10x ROMI (return on marketing investment). From one vendor alone they bought 6,000 leads. Gross Margin – 60%. Close Rate – 20%.

Cost 120

Cost Sales Qualified Leads Cost per Lead Account Based Marketing 120

Allocadia

APRIL 23, 2019

This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. The overall return on marketing investment (ROMI) for the entire marketing department. ROI by channel. Cost-per metrics. ROI by campaign. 2: Forgetting the “i” in ROI.

ROI 40

ROI Marketing Attribution Work Management Marketing Management 40

Allocadia

JANUARY 4, 2018

This partial list of different types of marketing ROI measurements illustrates how there’s no such thing as a “one size fits all” number: Aggregate ROI. The overall return on marketing investment (ROMI) for the entire marketing department. ROI by channel. Cost-per metrics. ROI by campaign.

ROI 45

ROI Work Management Marketing Attribution Marketing Management 45

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95