InsideView and Microsoft Raise the Bar on CRM

Sales Intelligence View

A dramatic change in B2B buyer behavior has redefined the needs of CRM users and the requirements of CRM systems in the last few years. This evolved buyer behavior has raised the bar for both companies that want to reach buyers and customers, and CRM providers.

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Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView

Sales Intelligence View

Today is a special day for InsideView and the more than 75,000 sales professionals across 1,000 companies currently using our Sales Intelligence technology. Having the backing of such strong investors will help InsideView continue to build upon our leading sales intelligence application, designed to empower sales professionals with actionable intelligence to find new prospects and engage with decision makers.

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The Age of the Buyer – How do you prepare?

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Check out this screenshot from InsideView and imagine a sales professional empowered with this kind of information: Using real-time information along with social media platforms aggregated with contact data, sales professionals get to call the shots.

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Big Data is Buzzing, But Small Data Packs a Punch [Q&A]

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The levels of integration vary, depending on the CRM system: Dynamics, Oracle, Sugar, or Salesforce. CRM Intelligence Data Sales Data Sales Intelligence Software Tools Technology Tips and Tricks b2b sales Marketing Data

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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource. If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. No one will discard their CRM or marketing automation database and use the DataVision file instead.

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B2B Lead Management Market Heats Up

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Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. I decided to turn to the CRM folks - consultants, vendors, even the guy who wrote the Dummies guide on a CRM program, and even they seemed unsure.