How Machine Learning Is transforming Video Advertising
DECEMBER 16, 2019
In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. And just as importantly, what worked for each individual viewer, and how do we improve our media moving forward? Creative is typically delivered to media teams as a one-way street, with optimization limited to serving different variants to different audiences.