aggregator marketing-plan CPO Related Topics 
Martech Advisor
DECEMBER 16, 2019
In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Learn More: The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy. The (Near) Past.
Mereo
DECEMBER 9, 2020
Every organization is caught between the tug of customer-driven demands and market-driven forces. What if the customer your organization hones in on here and now is not indicative of where the overall market is headed — or what tomorrow’s buyers will need? Rethink your customer as a subset of your target market — not the inverse.
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