How Machine Learning Is transforming Video Advertising
Martech Advisor
DECEMBER 16, 2019
In spite of most of these technologies being vastly overhyped, one technology has stood along in truly redefining the way we advertise: Machine Learning, says, Chris Graham, CPO/GM, TONIK+. Creative is typically delivered to media teams as a one-way street, with optimization limited to serving different variants to different audiences.
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