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What is programmatic advertising?

Bannerflow

With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. Multi-channel and format reach. How does your DSP charge you?

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Are Display Ads Worth Your Time? [Flowchart]

Hubspot

There’s not much to love when you look at display ad performance in aggregate. However, good marketers know better than to trust data in the aggregate. Display ads can drive relevant traffic to your site, but more often than not, they represent one touchpoint in a long customer journey.

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Marketing analytics: What it is and why marketers should care

Martech

To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. better efficiency), improve customer experience , and understand what channels, touchpoints, and strategies are working. Marketing data aggregators like Domo and Supermetrics.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. CPM is used as a standard measure for buying display ads. What is an Ad Network? What is an Ad Serving? What is Cost Per Mille Advertising? a week or month).

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Top 10 Data Management Platforms for 2020

Martech Advisor

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. By definition, DMPs are meant to collect, organize and activate audience data across multiple channels.