Bannerflow

JULY 12, 2019

Multi-channel and format reach. With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. Buying and serving digital video programmatically – across channels – is now a key strategy for marketers. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis?

Advertising Agencies 74

Advertising Agencies Paid Content Advertisements Advertising 74

Act-On

FEBRUARY 26, 2024

Ad networks connect advertisers to publishers, typically by aggregating ad inventory across multiple publishers and offering it to advertisers as a single point of contact. Advertisers pay promotional partners to drive a certain amount of traffic to their pages or other owned channels. What is a Channel in Advertising?

Paid Content 221

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221

Martech Advisor

FEBRUARY 20, 2020

By definition, DMPs are meant to collect, organize and activate audience data across multiple channels. When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87