CPC and Doubleclick - B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). DoubleClick – a Google marketing platform that combines advertising and analytics. This can also include email and inclusions on sign-up pages.

Cost per Acquisition

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

OCTOBER 17, 2019

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Cost-per-click (CPC). The concept of an ad network was championed by DoubleClick in 1996, and after Google bought DoubleClick in 2007 for $3.1

Cost Per Thousand

Cost Per Thousand Paid Search Agency Adsense Ads

B2B Marketing Zone

A Jargon Busting Guide to B2B Programmatic Advertising

What Is an Ad Network? Definition, Types, and Examples

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