QuanticMind

APRIL 24, 2018

External intent data, also known as third-party data, comes from publishers, social networks, and other data aggregators such as Bombora, The Big Willow, IDG, Connexity, and TechTarget. Using a blanket strategy to bid equally on all kinds of keywords using a simple CPA model can lead to lost opportunities and wasted ad spend.

SEM 40

SEM Top of Funnel Lead Ranking Funnel Advertising 40

QuanticMind

OCTOBER 24, 2017

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

SnapApp

APRIL 4, 2018

Although it's an aggregate metric, it's critical. So I build out reporting that shows the percentages of incoming leads (form submissions) and how those break out based on the labels added by the sales rep after talking with the prospect. CTR, Unique CTOR, Forwards/Shares and links clicked on. Email list growth. Kyle Lacy.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Click-Through Rate (CTR) – the % of users who were delivered an ad, and then clicked on that ad. Cost Per Action (CPA) – CPA can be referenced in a few different ways.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Choozle

OCTOBER 22, 2018

Ad network: Serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising inventory from a publisher’s website. Click-through rate (CTR): The action of clicking an ad and being taken to another web page via a hyperlink. Also see: HTML and Javascript).

Advertisements 41

Advertisements Advertising Cost Per Click Cost Per Thousand 41