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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). 3rd Party Data – aggregated data from external platforms and websites.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Cost-per-click (CPC). Cost-per-acquisition (CPA). billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.