A Jargon Busting Guide to B2B Programmatic Advertising
Inbox Insight
DECEMBER 18, 2018
Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad). 3rd Party Data – aggregated data from external platforms and websites.
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