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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

First, the network aggregates a growing list of publishers who have unsold inventory that they are willing to sell to buyers, depending on which buyer is willing to pay more. Some of the options you could consider are: Cost per thousand impressions (CPM).