A Jargon Busting Guide to B2B Programmatic Advertising
DECEMBER 18, 2018
Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Generally it should be classified as the cost of user completing a desired action which can be summarised for digital as one of these actions (click, view, download, sign up, purchase) and is worked out using this simple sum (Action/cost) = CPA. It is calculated by taking (Revenue-Cost)/Cost.