Advertisers Ramping Up on Local Spending, Popular News Aggregator Reports
JUNE 20, 2011
Local news aggregator Topix held a “State of Local Online Advertising” survey with some of the top U.S. CPM Works for Topix, Will Not Work for Small Local Publishers. Topix can function on a CPM (cost per thousand impressions) basis because it can target ad inventory on a state or county level. There are definitely CPM issues with a small site.