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A Jargon Busting Guide to B2B Programmatic Advertising

Inbox Insight

DECEMBER 18, 2018

Ad Network – aggregators of Ad Inventory that package it together to sell at an increased margin. Cost Per Action (CPA) – CPA can be referenced in a few different ways. Cost Per Click (CPC) – average cost of user click-through (when user clicks ad).

Cost per Acquisition 54
Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54
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Online advertising glossary

Choozle

OCTOBER 22, 2018

Ad network: Serves as an intermediary between advertisers and publishers, and aggregates large amounts of advertising inventory from a publisher’s website. Cost-per-acquisition(CPA): Uses algorithms to optimize for cost per action/acquisition.

Advertisements 41
Advertisements Advertising Cost Per Click Cost Per Thousand 41
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