ViewPoint

JANUARY 10, 2018

Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention. PointClear associates see this in action every hour of every day. This link takes to a blog on the topic that includes a video.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

ViewPoint

FEBRUARY 23, 2018

Is it the name on a list you bought from a content aggregator for $23? At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50. Before addressing that question, let me ask another. What is a lead?

Sales Qualified Leads 120

Sales Qualified Leads Forecasting PointClear Enterprise Management 120

ViewPoint

OCTOBER 15, 2013

Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”. Slightly more than two-thirds of those surveyed said they listen to more online radio than they did a year ago as they access content on more Internet connected devices.”.

PointClear 120

PointClear Marketo Internet Marketing Broadcasting 120

ViewPoint

AUGUST 14, 2012

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

JUNE 28, 2018

Are we a niche vendor, consultants, or service aggregator? Here’s a real-life case that illustrates why this point is important: Over the past year marketing has generated thousands of “leads” from many sources with the most preferred source called Downloads from Content Syndicator—see table Lead Source Analysis.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

ViewPoint

AUGUST 2, 2017

As it turned out, marketing bought leads from a content aggregator for $23.15 Lead definition: A client in marketing told us that they had delivered 9,000 leads to sales the previous year. The SVP of Sales said they received ZERO leads from marketing the previous year. He asked us to examine the gap. per so-called lead.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. But I’m thinking about firms like Business.com, TechTarget, Buyerzone, and a ton of others who syndicate content, host catalogs, attract eyeballs, and offer to “sell” these leads.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40