The Effective Marketer

JUNE 19, 2012

On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Be Careful How You Aggregate.

Curation 100

Curation Copyright Peer-to-peer RSS 100

BenchmarkONE

FEBRUARY 5, 2020

There’s a lot of valuable content out there, and it doesn’t necessarily all come from your own team. Content curation is the process of culling media from other brands to amplify the authority and reach of your own. It’s different than content creation , which is when you craft original content for the same purposes.

Curation 66

Curation Content Aggregators Distribution 66

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Who’s most likely to demand more content? Content Marketing (45.8%).

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. What is your competitive strategy for positioning your content?

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Biznology

JULY 13, 2012

Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Aggregating For Fun and Profit. You can take this a step further by “curating” content. (I

Generation 80

Generation Content Marketing Aggregators Content 80

Marketing Insider Group

AUGUST 28, 2019

Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy. There are several components to a content strategy, ranging anywhere from taking inventory of existing assets to establishing KPIs to understanding available resources and appropriately allocating them across projects.

Allocation 100

Allocation Content Curation Thought Leadership 100

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. You may also be interested in… The Importance of Blogs to Your B2B Content Marketing Strategy.

B2B 132

B2B Aggregators Keywords Curation 132

Cintell

APRIL 30, 2019

The chase for relevant content has never been more important and challenging. A cohesive and comprehensive content marketing strategy is the foundation of every successful marketing strategy. An audit of your current content inventory is a great place to start. The key here is relevancy.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Marketing Insider Group

NOVEMBER 22, 2016

Augmenting your original content through syndication, aggregation, and curation are crucial strategies marketers use to increase their target audience reach, as well as boost demand generation. Content syndication is the process of promoting your […].

Brand Identity 100

Brand Identity Branding Aggregators Curation 100

Convince & Convert

SEPTEMBER 24, 2013

If you can’t commit to updating your post regularly, you can turn it into living content by adding value through a curation tool that lets you embed content. Note that I’m not suggesting an aggregation tool. to curate SEO tools for small businesses. It’s only living content if you actually update it.

Curation 143

Curation Brand Identity Branding Wiki 143

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. Most marketers have no shortage of data.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Create a high-quality content marketing asset that addresses a key pain point along the B2B buyer journey.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Brandpoint

SEPTEMBER 11, 2019

What a whirlwind Content Marketing World 2019 was! This was my first official marketing conference that I’ve gone to solely as an attendee, and I’m glad my inaugural convention was the mother of all content marketing events. The topic of sales and marketing alignment can be exciting.

Conference 79

Conference Sales Management Top of Funnel Content Marketing 79

Convince & Convert

JULY 24, 2019

They don’t think of those channels in aggregate as “television programming.” Your entire social media strategy is not comprised of show episodes, but they give you the nuclei for your content, and then around them you post non-show electrons that are original, circumstantial content and/or curation.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

PureB2B

AUGUST 21, 2019

Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy. There are several components to a content strategy, ranging anywhere from taking inventory of existing assets to establishing KPIs to understanding available resources and appropriately allocating them across projects.

Allocation 62

Allocation Content Curation Forrester 62

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? These days, content creation is the engine that drives your business reputation and helps you make sales. But it can be challenging to keep that content machine fully tuned up. That’s why a content curation tool is so important.

Marketing Automation Services 88

Marketing Automation Services Curation Enterprise Management Marketing Automation 88

PureB2B

AUGUST 21, 2019

Like any business plan, before jumping in marketers must define—and then fine-tune—a solid content strategy. There are several components to a content strategy, ranging anywhere from taking inventory of existing assets to establishing KPIs to understanding available resources and appropriately allocating them across projects.

Allocation 62

Allocation Content Curation Forrester 62

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Sharpspring

DECEMBER 9, 2022

TikToks are entirely distinct from Facebook posts, tweets, LinkedIn updates, and other social content. However, TikToks demonstrate a sort of quirky roughness that flies in the face of content marketing convention. Users want to see clever, creative, and interactive content. Curate and Remix Relevant Posts.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Webbiquity

MAY 31, 2016

A content curation tool to help discover, curate and publish content to increase online visibility online and support thought leadership, content marketing, and social media marketing efforts. Sample review: “Aggregates the best of the web. ” — Marketing Insider Group (Curation).

Tools 100

Tools Best Practices Enterprise Management PR 100

Hubspot

OCTOBER 14, 2010

There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers.

Curation 28

Curation Content Aggregators Inbound Marketing 28

Biznology

MAY 5, 2016

We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. All sources are curated. But in today’s complex marketplace, a more sophisticated approach is needed.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Writing on the Web

JUNE 11, 2010

Where can you go to get the best, most important marketing tips written by easy-to-read experts? This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. When you go to B2BMarketingZone , you’ll be able to quickly scan what other marketing experts are blogging about.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

ClearVoice

APRIL 13, 2020

The first step to creating an Instagram strategy is developing a content marketing plan. Having consistent branding and content curation is important because this allows your followers to know when they can check-in, and when they can see interesting content about your brand. Look at other brands that inspire you.

Marketing & Strategy 111

Marketing & Strategy Ideal Customer Profiles Profiling Aggregators 111

Scoop.it

OCTOBER 26, 2023

Today, content marketing is well-recognized as a critical marketing strategy for building your authority. So much so that individuals and businesses alike invest considerable time and resources into building blogs, creating informative blog content, and distributing them effectively. Content curated by a Scoop.it

Curation 95

Curation Content Thought Leadership User-Generated Content 95

Martech Advisor

OCTOBER 1, 2019

Modern marketers know the importance and value of having great content. That’s why it’s imperative to have a solid content marketing strategy in place. And as marketers, we know the importance and value of having good – actually, make that great – content.

Marketing AI 78

Marketing AI Business Paid Search Agency Content 78

Scoop.it

MARCH 23, 2023

As a brand, you must properly curate your content to protect your customer from that condition. Content curation allows you to add your voice to the conversation and provide your audience with only the most valuable information. What is Content Curation? But how do you know if you are doing it right?

Curation 108

Curation Ethics Copyright Content 108

Convince & Convert

AUGUST 6, 2013

I am a marketing guy by trade so many of the challenges I help my clients with are the ones that help them improve the way they communicate externally and internally. Sometimes it’s about operationalizing their content marketing strategy. And many times, it’s fixing disjointed content and community management practices.

Enterprise Management 134

Enterprise Management Business Work Management Communities 134

Industrial Marketing Today

DECEMBER 22, 2010

B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. As a result, many of them either ignore blogging as a marketing strategy or wait until their competition launches one.

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Martech Advisor

AUGUST 21, 2019

Apps like these can turn citizen integrator marketers into omnipresent project managers, regardless of where their team is located or whether they use an agency or contract for a specific project. Consolidate Content Marketing Processes. Also Read: Three Keys to Building Relationships With B2B Content Marketing.

Work Management 58

Work Management Marketing Management Resource Management Marketing Automation Services 58

RebelMouse

JULY 1, 2019

While the app will deliver some curated content based on users' actions, it primarily focuses on delivering the latest headlines in primary news categories like politics, science, and health. Users are hungry to explore content that's free of disruption. How RebelMouse Can Help.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

While the app will deliver some curated content based on users' actions, it primarily focuses on delivering the latest headlines in primary news categories like politics, science, and health. Users are hungry to explore content that's free of disruption. How RebelMouse Can Help.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. She talked about how the value of undifferentiated content is approaching $0. The takeaway: as content becomes a commodity, the value is moving from those who create content to those who curate and aggregate it.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Scoop.it

FEBRUARY 14, 2023

More than 82% of global content marketers have integrated content curation with their content marketing strategy. Additionally, a recent survey found that 7 out of every 11 curated Facebook posts are seen by more than 750,000 people. What is Curated Content?

Curation 90

Curation Aggregators Thought Leadership Content 90