ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Tomorrow People

MARCH 13, 2018

Because it’s not something separate to other channels any more; it’s the core of any successful content marketing strategy. Share your content marketing findings early. Your content marketing agency can take these results and run with them. How well do you engage your audience with the right content?

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Martech Advisor

SEPTEMBER 30, 2019

Many brands serve international markets through virtual marketplaces or product aggregator sites. If you can exercise control over the localized content that appears in your marketplaces’ product feeds, do so. Use a localization vendor to craft accurate translations that match your brand voice and product content.

Aggregators 43

Aggregators Traffic Marketing Websites Optimization 43

Biznology

MARCH 18, 2013

For content marketers, the rules for what you can and cannot share are pretty murky, but there are some guidelines that should keep you out of trouble. What brought content marketing to mind as I read the article was the discussion of scraping. So what does that have to do with content marketing? Is that OK?

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

ClickZ

JUNE 6, 2020

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement. 76% of marketers saw webinars as a good source to drive more leads. Who’s most likely to demand more content? Content Marketing (45.8%).

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Biznology

JULY 14, 2017

What does this have to do with content marketing? Your emphasis has to be on the content that will be most useful to the most prospects. Our content development process needs to factor this in. Our drip marketing and behavior-based marketing needs to factor this in. Everything. Like this post?

Content Marketing 116

Content Marketing Content Aggregators Segmentation 116

Scoop.it

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. What is Content Automation? What is NLP?

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

ClearVoice

DECEMBER 12, 2019

Content marketers look at marketing conferences the same way kids look at the toy aisle in the weeks before their birthdays. alternatives to content marketing conferences: Websites and blogs. You know those speakers who are invited to all the major content marketing conferences? Content marketing.

Conference 82

Conference Content Marketing Top of Funnel Planning 82

DivvyHQ

SEPTEMBER 27, 2021

Measuring the performance of your content marketing is key to understanding its ROI and contribution to revenue. Aggregating content analytics from disparate platforms into one delivers substantial insights faster. However, this isn’t easy when you have analytic data coming from multiple systems.

Advertising Channels 116

Advertising Channels Aggregators Content Analytics 116

KoMarketing Associates

JULY 20, 2016

The newfound bounty can power content marketing efforts for a few weeks or even longer. So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones? So how can a content marketer keep a spark file of fresh ideas and stave off the boring, overdone, or stalled ones?

Content Marketing 120

Content Marketing Planning Peer-to-peer Content 120

DivvyHQ

JULY 10, 2019

Content is the fuel powering today’s modern marketing engine. By executing a solid content marketing strategy, you can build trust and engagement with your audiences, and attract leads and traffic to your website. Here are five features every content marketing management software should have.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Software 84

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. I thought augmented reality marketing might become a reality (boy was that wrong.) My Main Content Marketing Prediction For 2016?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. Aggregators exist for social media platforms, search engines, and individual websites.

Aggregators 247

Aggregators Work Management Marketing Management Service 247

Sword and the Script | B2B

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

DivvyHQ

JULY 23, 2019

When you have everything centralized in a content marketing metrics dashboard, it enables you to have access to real-time data and make smarter marketing decisions. In building the ideal content marketing metrics dashboard, there are many considerations on what to include. Which Content Marketing Metrics Matter?

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

Top Rank Marketing

MAY 14, 2018

@brennermichael" username="toprank"] Topics covered in this quick, five-minute survey: Content planning processes and tools. Content team structure and collaboration. Content marketing tactics and metrics. Insights Content Marketers Will Gain. bctt tweet="“There is such a thing as a bad slow in marketing.

Planning 52

Planning Customer Surveys Marketing Plans Content Marketing 52

Webbiquity

MARCH 8, 2022

When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Wrapping up these uncommon digital marketing techniques.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Marketing Insider Group

JANUARY 30, 2024

According to the Content Marketing Institute, a whopping 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall strategy, underscoring the universal importance of understanding your audience. It’s about crafting messages that speak to them, not at them.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. For some companies, that could mean writing in-depth articles that offer expert advice on relevant topics or aggregating publicly available information to make it more accessible for readers.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Biznology

OCTOBER 13, 2014

You’re not going to get very far with your content marketing efforts without great content, but achieving one of content marketing’s great goals – engagement – is just as vital to your content marketing success. Content Marketing Content marketing customer engagement'

Content Marketing 80

Content Marketing Content Aggregators Custom Publishing 80

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. You work to put aggregate customer segments – audiences – into this funnel. Marketing people would say “I see a filter.”. It controls flow.

Top of Funnel 99

Top of Funnel Research Content Marketing Marketing Budget 99

Writing on the Web

NOVEMBER 27, 2013

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. A great way to find other blogs is through a blog aggregator site like Alltop.com.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Hubspot

OCTOBER 23, 2018

Which begs the question: Without Facebook, where do people find information, especially news content? When Facebook wasn't available as an information aggregate, direct traffic to publisher websites went up by 11% -- and use of their mobile apps skyrocketed by 22%. Source: Pew Research Center. Source: Nieman Lab. Source: Nieman Lab.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Biznology

JULY 13, 2012

Generating content ideas is easier than you think if you follow a few basic ideas and work your way up from easier to more demanding – but rewarding! Generating content isn’t like that at all. Aggregating For Fun and Profit. – techniques. We’ll cover those tools in a future post.).

Generation 80

Generation Content Marketing Aggregators Content 80

Martech

AUGUST 18, 2022

Subject areas that have traditionally attracted a high proportion of search engine-first content are likely to feel the most impact. These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Why we care.

Google 126

Google Lead Scoring Lead Ranking Aggregators 126

Convince & Convert

FEBRUARY 8, 2016

Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date. In 2012, a group of marketers got together to find a better way.

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Ranking 109

Sprout Social

JANUARY 11, 2024

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

DivvyHQ

APRIL 10, 2019

How much should content marketing cost? You may think your content marketing costs are based solely on factors like labor, infrastructure, and tools. The process costs of content are often forgotten because they don’t necessarily show up as a budget line item. Content analytics shouldn’t be so complicated.

Cost 77

Cost Process Budget Programs Planning 77

ClearVoice

AUGUST 10, 2020

It doesn’t help that content in this vertical is often highly regulated and regularly scrutinized — internally by legal and compliance teams and in many cases, externally by state and federal regulators like the Centers for Medicare & Medicaid Services — before it ever hits a screen or other delivery channel. Click To Tweet.

Top of Funnel 59

Top of Funnel Marketing Funnels CMS Development Marketing & Strategy 59

Marketing Insider Group

JULY 28, 2020

But advertising spend isn’t a clear indicator of all marketing initiatives. Advertising spend really has little to do with content marketing. Content marketing is the focus of most growth mindset companies. They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Parse.ly

DECEMBER 21, 2020

Return on investment (ROI) from content marketing efforts is notoriously difficult for marketers to measure and track. To generate return on investment over time, content depends on a series of micro conversions—from newsletter sign-ups to asset downloads and eventual purchase events. Table of Contents.

Multi-Touch Attribution 52

Multi-Touch Attribution ROI Marketing Analytics Tools Top of Funnel 52

Content Marketing Institute

APRIL 27, 2022

Content curation is more than an aggregation of existing content, references, or links. It’s a powerful tool for adding value to your audience while lightening the load for your content team. Learn how to curate content the right way from these examples and tips. Continue reading →

Curation 96

Curation Examples Aggregators Content 96

Brandpoint

AUGUST 27, 2019

Are you are thinking about investing in content marketing ? Or perhaps you’ve already seen initial successes by employing content marketing strategies, and you want to ramp up your efforts. Hiring a Content Marketing Agency. In a study by Moz, 70% of content marketing agencies use the retainer model.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Work Management 67

Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. What makes for effective content marketing? They won’t stay.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

ClickZ

JUNE 19, 2023

This is creating a rapid, incremental growth in data and new insights that need to be analyzed and actioned on for those who want to stay ahead of the content marketing curve. However, as mentioned earlier, the challenge lies in effectively utilizing this information to make informed content marketing decisions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135