41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Email open and clickthrough rates. Although it's an aggregate metric, it's critical. Overall conversion rates are not very meaningful. .
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