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Could happy advertisers be the key to connected TV success? by MNTN

Martech

Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. With MNTN Next Gen TV advertisers are already earning, on average, 27% lower cost per acquisition and 38% more site traffic. And many advertisers are already using it this way.

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Why ZoomInfo is Acquiring Clickagy

Zoominfo

The challenge is that marketers don’t know every potential path their buyers can take, every site they might visit, every message that might resonate, or every resource they might find. The value of intent data comes from (1) the size of the net cast across the web (i.e., Improved Transparency and Control.

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Core Web Vitals: One Year Later

Brightedge

While many times we need to essentially trust that a particular Google update is improving the search experience for our users, the empirical nature of Core Web Vital (CWV) metrics makes it possible for individual websites and brands to measure the impact of CWV-oriented site improvements. Key Takeaways.

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Contribute your suggestions here.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Blogging is the quickest way to generate a lot of keyword dense well optimized pages on your site around your keywords. This makes it easy for our readers to share our content on these sites.

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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

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