Could happy advertisers be the key to connected TV success? by MNTN
Martech
DECEMBER 6, 2023
Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel. With MNTN Next Gen TV advertisers are already earning, on average, 27% lower cost per acquisition and 38% more site traffic. And many advertisers are already using it this way.
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