Why are SIC and NAICS Codes Important to Marketing?
Leadspace
JULY 7, 2019
The most reliable way to identify a company is with SIC or NAICS codes. . It’s the Census Bureau’s organizational structure for classifying business establishments. These are then broken up into 311 4-digit industry groups, which are further subdivided into 709 5-digit industries, and finally dis-aggregated into 1057 6-digit U.S.
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