Remove aggregator census government
article thumbnail

B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

To evaluate the potential quality of a dataset, compare the number of contacts or accounts from a provider against government census or population reports. Be ready to ask questions when you hear terms like artificial intelligence, algorithms, proprietary processes, or search aggregation. Quantity is more a numbers game.

Purchase 130
article thumbnail

Why are SIC and NAICS Codes Important to Marketing?

Leadspace

It’s the Census Bureau’s organizational structure for classifying business establishments. These are then broken up into 311 4-digit industry groups, which are further subdivided into 709 5-digit industries, and finally dis-aggregated into 1057 6-digit U.S. First, let’s start with what they mean. industries. Fun stuff, right?

SIC 54
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. The data on household energy use, the times of local buses, government spending – these are all small data.” – Rufus Pollock, Open Knowledge Foundation. Data is aggregated from a large number of sources.

Sample 80
article thumbnail

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I used US Census Bureau data to identify all cities with populations over 100,000 , because I wanted a representation of local bank SERPs across the country. Of course, correlation does not imply causation, and aggregated data does not guarantee an outcome for individual sites. Step 1: Determine your data needs.

article thumbnail

An Uncomplicated Approach to Conducting Solid Market Research

Hubspot

Tip: If you're just looking to get quick insights, Google has just launched a tool called Consumer Surveys that lets you ask a question and get aggregated responses and accompanying data for $0.10 The Census Bureau : This site gives you access to census data. per response.).

article thumbnail

The Real Story on MarTech: Should you build or buy a customer data platform?

Martech

Therefore, you need some mechanism to ingest data, clean it, perform some transformations and aggregation, and ensure quality. You also enrich your profiles with additional data while ensuring data governance and compliance. Examples of vendors in this category are Hevo Data, Hightouch, DBT and Census.