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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

A well-orchestrated data solution allows you to enrich, cleanse, and unify records for companies and contacts, generate insights, route data where you need it, and maintain a standard of quality, coverage, and compliance. To counter this rate of data decay, smart leaders are turning to data orchestration platforms.

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Why are SIC and NAICS Codes Important to Marketing?

Leadspace

It’s the Census Bureau’s organizational structure for classifying business establishments. This code is determined by a code definition that generates the highest revenue for that company at a specific location annually. First, let’s start with what they mean. Here’s an example: 23 Construction. industries. Fun stuff, right?

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9 Tools for Better Market Research

BenchmarkONE

What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Census Website. Image courtesy of FocusGroupIt. #3: 3: FocusGroupIt.

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10 data experts explain why little data is the new big data

Biznology

Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. quintillion bits of digital data generated each day from the big data stream.” – Gary Drenik, Forbes. Data is aggregated from a large number of sources. Thomas, Decision Analyst. What we buy.

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10 Steps to Blend STAT Ranking Data with Site Performance Metrics

Moz

I combined three of my favorite tools to analyze SERPs at scale and gather the data needed to answer my questions: STAT to generated ranking reports for select keywords Screaming Frog to crawl websites and gather technical SEO data Power BI to analyze the large data sets and create simple visualizations. Step 1: Determine your data needs.

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Unprompted: Can agencies survive the AI apocalypse?

Unbounce

I have a number of news aggregators that come to me every day on AI, and I spend 30 to 40 minutes a day, and it’s hard to keep up. But some of the things that have recently caught my attention are that I listened to the Google Live show, and they’ve just announced their generative AI. You’re digging through census data.

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Demystifying data driven advertising

Choozle

We generate tons of data every second through our website page visits, videos watched, likes, comments, tweets, search history, purchases, surveys completed, pictures uploaded, and so on. Beyond your activity on the internet, we generate a lot of offline activity as well. Census information. What is data driven advertising?