10 data experts explain why little data is the new big data
MARCH 23, 2015
Big Data is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. Data is aggregated from a large number of sources. 91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ).