Sprout Social

JANUARY 12, 2022

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators. Far from it, actually.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

KoMarketing Associates

OCTOBER 27, 2015

Action marketers need to take: Word of mouth (WoM) marketing has been a buzzing topic of late, and for good reason. Additional data shows that 30 percent of martech buyers stated that they learn about new marketing technology solutions from their peers.

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

B2B Marketing Zone Posts

JULY 7, 2010

And it’s even better when a bunch of statistics are aggregated for us in one place! B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CK’s B2B Blog , June 8, 2010 I recently ran across a positively terrific article on WOM penned by McKinsey’s Jacques Bughin, Jonathan Doogan and Ole Jørgen Vetvik.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40