Why Understanding Pain Is the Key to Customer-Centric Marketing
Contently
NOVEMBER 10, 2017
But I also believe that these aggregations of human behavior can take away from our empathy. On the other, Caleb Brown, a journey mapping consultant who is also a professional cartoonist and a terrific moderator, helped us define the journey in terms of what he called “emotional valence.” Would you buy this product?).
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