A Deep Dive Into Two Examples Of Predictive Marketing


Touchpoints in aggregation carry patterns and signals, one of which is whether an account is likely to close or not. With an analysis of marketer’s databases, a data scientist can study the buying journey of two groups of accounts: the group that became closed won and the group that become closed lost. Deciding when to engage an audience becomes simpler because marketers understand where accounts are in the buying cycle. What is the core reason vacations are so great?