Buying Cycle, CTR and Touchpoints

B2B Programmatic Advertising 101 for B2B Digital Marketing

The ABM Agency

JANUARY 8, 2021

Programmatic display advertising—also referred to as programmatic marketing—is one way to create an effective touchpoint with the customer. The ability to identify prospective customers based on third-party data provides “insights into company buying cycles and [helps] identify ideal buyers before they talk to one of your competitors.” .

Paid Content

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Terminus

OCTOBER 16, 2018

First, Masergy needed a way to uncover best-fit accounts in an active buying cycle. As a result, sales is no longer wasting time working accounts that aren’t in an active buying cycle, and marketing is no longer wasting budget marketing to them. But, of course, CTR means very little if the business outcomes aren’t there.

Account Based Marketing

Account Based Marketing Sales Management ABM Top of Funnel

B2B Marketing Zone

B2B Programmatic Advertising 101 for B2B Digital Marketing

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

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