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Experimentation in B2B Marketing Is Hell. Here’s How to Fix It

Convert

So it’s impossible to compare, unless you find a way to aggregate or simplify down that to a unique metric, that’s what I’ve done. Great news, because being able to properly identify and measure the revenue impact of each marketing activity (channel, campaign, content, etc.) The Challenge with B2B Marketing Experiments.

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Three Ways to Optimize the Customer Journey with Unified Analytics

Outbrain

For a few years, the answer to this dilemma seemed to be multi-channel marketing. If brands had a presence across all channels, they were bound to meet and engage their target consumer at some point. Three Ways Unified Analytics Lead to Optimized Customer Journeys. These challenges materialize in a variety of ways.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. In fact, Marketo’s Sales Partnership feature shares customer intelligence across every touchpoint in the buyer journey. Campaign channels. Click here to download!

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The Truth About Identifying Buyers and Target Accounts at Home

Terminus

Today’s buyers interact with brands across multiple devices and channels. It’s a complex and fast-changing landscape, with new touchpoints constantly emerging. But the important thing isn’t how many disparate channels you use — it’s creating better brand experiences that delight customers and drive them back again and again.

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Full Circle Insights’ Digital Source Tracker Wins 2021 BIG Innovation Award

Full Circle Insights

Launched in June 2020, The Digital Source Tracker is the only tool on the market that connects data from a wide variety of digital channels, such as online advertising, website traffic and social media to leads, pipeline and revenue, providing funnel and attribution metrics inside a CRM. The Buyers Journey is 67% Complete 50% of the time.

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Time is Money: Why Google Analytics is Costing You

Parse.ly

Creators quickly understand the differences in channels, topics, audience engagement, campaigns, and more, identifying areas to tweak and improve. We have a hard time tying back our top-line engagement metrics from Google Analytics to the rest of the buyer journey, conversions, and which content is continually bubbling up across touchpoints.”