Experimentation in B2B Marketing Is Hell. Here’s How to Fix It
Convert
APRIL 29, 2022
So it’s impossible to compare, unless you find a way to aggregate or simplify down that to a unique metric, that’s what I’ve done. Great news, because being able to properly identify and measure the revenue impact of each marketing activity (channel, campaign, content, etc.) The Challenge with B2B Marketing Experiments.
Let's personalize your content