Top 40 Posts and Hot Topics of Inbound Marketing and Social Media
B2B Marketing Zone Posts
JULY 7, 2010
&# If you’re a business to business marketer, you ought to check it out. Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Email Testing 101: Getting Started - Marketing Genius Blog , June 15, 2010 If you are currently doing email marketing, you have probably heard it before: testing will improve the effectiveness of your email marketing efforts.