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B2B Marketing Zone Posts

5 Lessons a BtoB Marketer can Learn from “Breaking Bad” - Fearless Competitor , June 17, 2010 Have you heard of AMC’s critically acclaimed series “Breaking Bad?&# Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. And it’s even better when a bunch of statistics are aggregated for us in one place! Best of B2B Marketing. June 2010. Some amazing content from June.

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