chiefmartech

DECEMBER 5, 2023

It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, customer-centricity — that wound up saying absolutely nothing at all. But we spend more time describing major archictectural shifts underway in martech — aggregation and composability — that will enable much more advanced AI use cases.

Trends 101

Trends Aggregators Long Tail Marketing Startups 101

ScanmarQED

DECEMBER 6, 2023

Volume charts by week focusing on category brands, key brands by variant or key brands by pack size. branded vs. non-branded paid search). Brand Financials – Revenue per unit of your KPI, Profit per unit of your KPI. Contextual – Brand and Consumer tracking and research.

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. Marketplaces have entities they can organize page types around, like places, companies, brands, or people.

SEO 59

SEO Effectiveness Aggregators Product 59

Martech

OCTOBER 19, 2023

AiBUY’s Multicart and Floating Cart help content creators and brands monetize content. FOOM Club Ranking launched an innovative aggregator designed for real-time tracking and measurement of Twitter/X’s bot influence. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

Marketing AI 109

Marketing AI Paid Search Agency Aggregators Forecasting 109

Martech

APRIL 25, 2022

. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Each brand would have a limited amount of information about the consumer. This is where second-party data has helped out in the past.

Privacy 98

Privacy Aggregators Ideal Customer Profiles Profiling 98

Zoominfo

AUGUST 1, 2023

We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

Zoominfo

DECEMBER 7, 2022

Account expansions and progressions : With better knowledge of the links between companies, such as distinct brands with a common holding company, sales teams can aggregate larger deals and accelerate growth.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. This shift is essential to any brand that wants to ally with buyers on an emotional level. Rather, the most powerful thing your brand can do is to be authentic. Emotions Aren’t Tangible Like Data.

Case Studies 334

Case Studies Customer Surveys Trust Marketing Forrester 334

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. Online reputation monitoring is how brands oversee and analyze their digital reputation. The reality?

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Martech

NOVEMBER 15, 2021

At the AMZ Innovate event in New York yesterday, I discovered that aggregators are a key part of this ecosystem. These are businesses that buy out Amazon sellers, or as aggregator Forum Brands puts it, offer “creative exit options for innovative e-commerce entrepreneurs.”

Amazon 91

Amazon Aggregators Fulfillment Internet Marketing 91

Martech

DECEMBER 19, 2023

Working with renowned brands like CBS, Fox News and ESPN, CMG has allegedly been promoting its ability to eavesdrop on consumers through microphones in smartphones, TVs and smart speakers. Leading U.S. marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for targeted advertising.

Paid Search Agency 111

Paid Search Agency Advertising Agencies Conversion Ads 111

Hubspot

MARCH 23, 2020

One thing that makes that easy is content aggregation. For me, I use a specific content aggregation site dedicated to travel blogs to find the best information. For marketers, content aggregator sites can be a useful strategy to reach new audiences. On the other hand, with content aggregation, there's no original content at all.

Aggregators 92

Aggregators Planning Curation Content 92

Webbiquity

FEBRUARY 20, 2020

Videos provide a gateway into a number-based sales enablement strategy, harnessing the power of video content management platforms or social media sites to aggregate data on potential buyers in a manner that relies more on the scientific method than gut feel. 4: Create Customer Calls That Provide Results.

Work Management 311

Work Management Video Marketing Marketing Strategy Marketing & Strategy 311

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. Fortunately, because subreddits are topic specific it is easy for brands to avoid those. What is Reddit? Demographics 63.6% 44% of U.S. Meta had 3.19

Mobile Advertising 81

Mobile Advertising Social Media Aggregators Communities 81

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition.

Google 120

Google Lead Scoring Lead Ranking Aggregators 120

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Learn Tableau skills and get hands-on with Trailhead Get hands-on today with these five brand new Tableau badges. Dar Veverka Senior Solution Architect Link Copied Get hands-on today with these five brand new Tableau badges. What is Tableau? Top data and Tableau skills to boost your career What is Tableau?

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Top Rank Marketing

JANUARY 5, 2024

percent of overall digital ad spending in the U.S., and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Liveintent

JANUARY 8, 2021

This is a PSA for publishers and brands who want to survive as competition for attention heats up in the new year. For example, one ecommerce brand in home furnishings customizes its website by offering discounted purchases and free delivery to seniors and people recovering from injuries. Build a robust data aggregation strategy.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Martech

OCTOBER 9, 2023

DAM is the right thing to do for your content and your brand, because when everything is connected, everything changes. These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Distribution 111

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

NOVEMBER 18, 2022

Advertisers and agencies will primarily use retailer-owned (75%) and aggregated (82%) marketplaces to place these ads. Other top goals mentioned by advertisers and agencies was increasing brand equity (43%) and improving media efficiency (35%). As a result, spend on retail media networks is expected to climb 28.4% YoY in 2023.

Paid Search Agency 104

Paid Search Agency Spending Advertising Agencies Ads 104

ClearVoice

DECEMBER 27, 2021

From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. This presents yet another content channel for brand marketers — podcasts. Content marketing had a big year in 2021.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Martech

OCTOBER 4, 2021

We’ve transitioned into a privacy-first economy, where cookie tracking and third-party aggregated data sets are thankfully becoming the thing of a bygone era. It’s quite simply an aggregated, consistent, and holistic representation of each customer across any digital channel.

Psychographics 98

Psychographics Aggregators Privacy Eye-Tracking 98

Liveintent

DECEMBER 7, 2021

While zero-party data might be a novel term, it’s not a brand new concept. Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. But, don’t fret! So, let’s review: Third-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

APRIL 23, 2024

Cox Automotive has spent the past two years building a more complete picture of prospects and clients, including combining role, engagement and product purchase data from across its brands into a centralized location. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Martech

SEPTEMBER 24, 2021

Yet even the most meticulous brands more often than not find errors within their datasets. These systems help marketers aggregate internal, partner, and open data into a central repository. Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

Martech

FEBRUARY 20, 2023

Brands and marketers are seeing that CTV offers unique advertising opportunities including: Audience targeting CTV is built on data that allows marketers to build or target specific audiences based on many more factors than other forms of TV advertising, including location, language, content and consumption. which ads led to a website visit).

Advertisements 82

Advertisements Advertising Tips Ad Exchange 82

Martech

JANUARY 6, 2023

Using the Pinterest clean room in collaboration with Albertsons Media Collective, other brand advertisers will be able to find existing Albertsons customers on Pinterest before they’re in a store or engaging with Albertson’s owned digital channels. Dig deeper: Why we care about data clean rooms. “As

Multi-Touch Attribution 100

Multi-Touch Attribution Advertising Agencies ROAS Multi-Channel 100

Martech

NOVEMBER 5, 2021

One of the biggest challenges brands face is disorganized customer data. She added, “COVID-19 also set in motion lasting impacts on digital acceleration and adoption, altering the channels and touchpoints that brands have available to engage with their customers and potential prospects.”. Personalized campaigns.

Ideal Customer Profiles 109

Ideal Customer Profiles Touchpoints Aggregators Conference 109

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Determine if the platform should be a high priority for your brand. Develop messaging that truly resonates with your audience.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

Sprout Social

FEBRUARY 28, 2024

But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services.

Social Media 102

Social Media Work Management Marketing Management Media 102

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

No data strategy is complete without AI because this technology is at the heart of creating personalized, secure brand experiences people trust. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Does the data include sensitive elements?

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

seo.co

FEBRUARY 15, 2022

Enabling RSS aggregator for your blog helps readers follow it conveniently. Content marketing is a great way to improve your customer relationships, increase your brand visibility, and earn more conversions from your site visitors. Submit to Content Aggregators. Submitting to content aggregators is a similar process.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Martech

DECEMBER 6, 2023

With an array of results-focused capabilities, CTV has turned television screens into powerful performance advertising engines that brands of today don’t have to go without. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

Advertising Agencies 94

Advertising Agencies Advertisements Advertising Television marketing 94

Sprout Social

JULY 28, 2020

Read through this guide to help you understand just how powerful a Pinterest business account can be for your brand. To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Increase brand authority. Spot emerging trends. A verified website.

Ideal Customer Profiles 120

Ideal Customer Profiles Business Aggregators Profiling 120