Remove aggregator benchmark
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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

According to a 2013 post on Search Engine Land , advertisers should be actively managing their shopping campaigns, which includes creating the most unique product photo (to differentiate it from competitors’), making sure they are competitively priced, and providing unique calls-to-action (i.e., free shipping) whenever possible.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

It’s important to establish a benchmark. Although it's an aggregate metric, it's critical. A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 CPL thresholds will vary quite a bit based on the product and industry.

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Keeping Up With The Joneses: 8 Ways to Stay on the Cutting Edge of Your Industry

Hubspot

‘Keeping up with the Joneses’ has long been an idiom relating to the need to keep up with the latest and greatest gadgets, trends, innovations and benchmarks (mainly so as not to be shown up by your trendy neighbours). Another good option is to follow relevant social media accounts and use HubSpot’s Social Inbox to aggregate your updates.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Their expertise is vital to differentiate your content and provide value. The key is to position yourself as an expert offering the publication’s audience a proven yet differentiated approach to their challenges. You can choose different time triggers to stop one profile/ad group from running if it doesn’t hit predefined benchmarks.