KoMarketing Associates

MARCH 20, 2019

Marketers don’t always have incentives to use more automation to drive their activities, but those who do often see more benefits across the board, according to new research. Marketers’ Success with Email Marketing Automation. This is compared to just 28 percent without incentives who said the same.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” That’s why companies should invest in an email marketing automation program that can recognize and act on them. Complex automations.

Marketing Automation Services 122

Marketing Automation Services Intent Marketing Automation Email Marketing 122

chiefmartech

JULY 11, 2022

Enterprise automation company Workato (disclosure: I’m an advisor to them) recently released their 2022 Work Automation Index. It’s not a survey, but rather the aggregated data from 900 of their midsize and enterprise customers from February 2021 to January 2022. So what are marketing ops pros automating?

Automation 101

Automation Enterprise Management Work Management Planning 101

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. That being said, the majority of respondents (72 percent) claimed that they feel like a level of automation is inevitable for their business.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Martech

OCTOBER 26, 2021

In addition to aggregating real-time insights into customer behavior, Twilio Engage will allow marketers to build micro-audiences and deliver personalized experiences to a wide range of channels through Twilio’s communications APIs. The new offering is described by Twilio as a “growth automation platform.”

Marketing Automation Services 91

Marketing Automation Services Automation API Aggregators 91

chiefmartech

NOVEMBER 13, 2021

Clusters of back-office and front-office apps, agents, automations, and algorithms have sprung up everywhere. All the apps, agents, algorithms, automations, etc., Which is the perfect segue into a couple of thoughts about automation. It maps out the impact that automation — particularly digital automation — can have in a firm.

Order 112

Order Enterprise Management Work Management Marketing Management 112

LeanData

APRIL 17, 2023

Fortunately, automated business meeting scheduling is redefining both speed to lead and the customer experience. What is Automated Meeting Scheduling? Automated meeting scheduling is a technology solution that automates the scheduling process for inbound customers and prospective customers.

Automation 52

Automation Sales Qualified Leads Lead Scoring Lead Ranking 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Customer Experience Matrix

JULY 9, 2010

Because the search and tagging are highly automated, Curata says a typical client processes 40 to 80 articles each day in about 20 minutes. So even in its current state, Curata is worth a look if you want to sail the seas of content aggregation. The result is an organized archive that offers real value to someone interested in a topic.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. Apple News is an application that aggregates news and features content from various publishers. The Partnership Between RebelMouse and FlatPlan If you’re a publisher, there’s a good chance you’ve heard of RebelMouse.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregators 100

Aggregators Blogger Media Curation 100

Scoop.it

MARCH 10, 2022

This is where modern content automation options can help your business. Content automation is a process of generating content automatically using technologies like Artificial Intelligence and Natural Language Programming(NLP). One of the most significant impacts of content automation has been in the content marketing industry.

Marketing AI 84

Marketing AI CMS Development Automation Enterprise Management 84

Sharpspring

AUGUST 25, 2020

When it comes to marketing automation, both internal and external tactics are necessary for running a successful business. In the following post, we’ll discuss the main types of marketing automation and why each one is vital for your company to survive and to thrive. Types of Marketing Automation. Email Automation.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation Work Management 62

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. If not, define what it would take to automate data capture. How does your team improve its business decisions?

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. Apple News is an application that aggregates news and features content from various publishers. The Partnership Between RebelMouse and FlatPlan If you’re a publisher, there’s a good chance you’ve heard of RebelMouse.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

ANNUITAS

MAY 2, 2023

In short, this allows users to better aggregate data around customers, perform segmentation and analysis, with far less complexity and data storage overhead. When combined with the actual go-to-market features, this more inclusive customer data value chain can unlock more efficient, highly personalized marketing efforts in theory.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Customer Experience Matrix

JULY 31, 2015

Yesterday I released the mid-year edition of the VEST Report on B2B marketing automation vendors, thereby meeting my self-imposed deadline of July 31. Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

One of the biggest manpower and resource savers is marketing automation. With automation, your employees can be freed of mind-numbing tasks that shackle them from focusing on the more important aspects of their job. The benefits of deploying a marketing automation strategy are clear to those who have used them.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

chiefmartech

JANUARY 10, 2022

I picture them in a Venn diagram, with intersections featuring fintech (Commerce + Big Ops), automation (Big Ops + No Code), and creators (No Code + Commerce). Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

chiefmartech

DECEMBER 27, 2021

Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. Instead of products fighting to consolidate tech stacks to a small number of apps, many market leaders have adopted a strategy of embracing app diversity and serving as aggregation platforms instead.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

ClickZ

JUNE 24, 2019

SheerID provides automated verification for careers and lifestyles that can receive discounts, such as college students, teachers, first responders, or military service members who can get online price reductions or exclusive offers. The post SheerID goes global with its automated student verification appeared first on ClickZ.

Automation 69

Automation Aggregators Amazon CMO 69

Martech

SEPTEMBER 24, 2021

Automating the processes. Cleaning up your data with a process automation platform can make the process more efficient. These systems help marketers aggregate internal, partner, and open data into a central repository. Soccer leans on a CDP to make its marketing automation more personal.

De-duplication 133

De-duplication Marketing Automation Services ROI Aggregators 133

KoMarketing Associates

JULY 14, 2016

Once your decision for what automated social media platform to use is done, it’s time to move onto the research and monitoring aspects. This is a great aggregator tool for mention tracking, which saves time and makes the process simpler. What automation tools do you use for B2B social media marketing? Final Thoughts.

Social Media 120

Social Media Social Marketing Automation B2B Marketing 120

Martech

APRIL 23, 2024

Take the next step Use automation to free up time for smarter insights Having a clear vision for your marketing data analytics is critical for a successful marketing strategy. Automation can handle menial tasks like gathering and segmenting data, giving you a clear view of the information you need to make decisions.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

OCTOBER 9, 2023

These digital tools (products and systems) help you automate and streamline processes, aggregate and manage data and ultimately reach your customers more effectively and efficiently.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Distribution 111

Customer Experience Matrix

APRIL 15, 2015

I actually found this concern a bit overwrought – there are other segments, most obviously B2B marketing automation itself, that support many dozens of similar vendors. This contrasts sharply with marketing automation, where many companies still buy the first system they consider and few conduct an extensive pre-purchase trial.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

chiefmartech

NOVEMBER 21, 2022

Marketing might not be rocket science, but as it has expanded through hundreds of digital apps, algorithms, agents, activities, automations, analyses, etc. — This requires both (a) visibility into these apps and (b) the ability to automate across them — two of the focal points for SaaSOps. Latest Stats on Tech Stack Growth.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Zoominfo

OCTOBER 15, 2020

That signal can simultaneously kick-off a workflow that captures the Vice Presidents, Directors, Managers, and other key stakeholders at those Fintech companies, check for open opportunities in CRM, and begin marketing automation, sales automation, and CRM campaigns against those decision makers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Product use: Provide insight on how other organizations are using marketing automation. size, industry, etc.) Those that don’t do this should!

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

DivvyHQ

AUGUST 19, 2019

But are you leveraging content automation? Or maybe you’re still wondering if content automation would really save your team time? Content automation, when executed well, can be a huge time saver. There are many benefits of content automation , but saving time is usually hailed as the greatest one.

Automation 59

Automation Work Management Autoresponders Content 59

Marketing Insider Group

JANUARY 30, 2023

Decision Velocity at Scale: automation doesn’t mean there’s no place for the “human role”, with a review of data supporting decisions, taking action, and shortening this decision cycle. Building alerts that drive action in a continuous cycle with automation at the core.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Customer Experience Matrix

FEBRUARY 6, 2013

I’ve just finished the latest update of our B2B Marketing Automation Vendor Selection Tool (VEST), available on the raabguide.com Web site. The VEST is our evaluation of industry vendors, aimed primarily at companies choosing a marketing automation system. That seemed a little more encouraging. How scientific can you get?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Forecasting 120

Top Rank Marketing

JANUARY 5, 2024

Search Engine Roundtable Google Ads team facing major restructure amid automation boom Rapidly-expanding AI and machine learning techniques have played increasing roles in driving Google to consider making changes to its popular Google Ads sales unit, as the search giant’s automated advertising tools have propelled ad sales on pace to reach more (..)

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Martech

OCTOBER 6, 2023

Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI. For many marketing automation platforms, system default glossaries can be an easy starting place. MOps documentation may also have many of these terms outlined.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Marketing Insider Group

JULY 28, 2020

They aggregated data from the top S&P 1500 firms, looking at the salary data of the c-suite. That’s because content marketing relies on marketing automation and Big Data. Marketing Automation. Many tasks or activities within content marketing work well with automation. It means it’s evolving.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Bionic

MARCH 17, 2024

After all, automation like AI is typically a deflationary force. That said, I agree that lots of agency work can be automated by AI. What kind of work will AI automate? AI will automate the toil. If you’re not preparing for AI now, you’ll suddenly get rolled when your competitor flips the switch on their AI automation.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70