Liveintent

DECEMBER 7, 2021

The industry has barely let out its collective sigh of relief over the delay in third-party cookie deprecation before having to sort out a new type of audience data. Types of audience data. Now, your head might be spinning trying to keep all these different types of audience data straight. But, don’t fret!

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Parse.ly

SEPTEMBER 5, 2019

When an organization sees a spike from a news aggregator app like Flipboard, Smartnews, Toutiao, or Apple News, it comes from readers who, very intentionally, set out to read news. Traditional newspapers are, in a way, the original news aggregators. This gave rise to news aggregators the likes of MSN, Yahoo!,

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

Inbox Insight

NOVEMBER 17, 2023

Delving into the depths of customer behavior, this approach allows businesses to curate personalized experiences for their potential buyers – enhancing engagement and conversion rates. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Launch Marketing

AUGUST 7, 2019

As you know, managing a B2B blog on your organization’s website can be an effective content marketing tactic for your business to use to demonstrate your expertise in the industry as well as drive traffic back to your website. The first step to take when brainstorming new ideas is to see what is trending in your industry.

B2B 124

B2B Aggregators Keywords Curation 124

Marketing Insider Group

AUGUST 28, 2019

The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets. Understanding what is already created will help better define how to generate the right content for the audience.

Allocation 101

Allocation Content Curation Forrester 101

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Readership being the cornerstone of a publishing business is nothing new, but activating those readers as audiences can be a different story. They’re evergreen and easy to manage.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Sprout Social

JULY 28, 2020

To ensure that your brand is on the forefront of upcoming trends in your industry, you want to maintain an active presence on Pinterest. Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches.

Ideal Customer Profiles 118

Ideal Customer Profiles Business Aggregators Profiling 118

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Guest author a post on an industry-related blog or publication.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Digilant

NOVEMBER 8, 2023

Industry professionals, leaders, and innovators recently gathered in New York’s Penn District for Advertising Week New York 2023. Over four days, individuals across the advertising ecosystem shared valuable insight and dove into thoughtful discussions concerning the industry’s future. In 2023, there are 218.8

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

KoMarketing Associates

JUNE 28, 2018

In content marketing, there’s a similar mantra: “audience, audience, audience.”. If you can create content that both fits the needs of your audience, and meets your business goals at the same time, you will have hit the sweet spot of content marketing. But fortunately, they need nowhere near a Coke-sized audience.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Liveintent

JANUARY 14, 2020

Social platforms and Google AMP have provided reliable means to find the audiences necessary to drive ad impressions and win new subscribers. Diversifying the platforms you post to helps you cut through the noise and reach new audiences. Industry events can be helpful to learn from and share stories with your peers.

Media 100

Media Advertising Agencies Peer-to-peer Paid Search Agency 100

Cintell

APRIL 30, 2019

Another important consideration is how much content you create versus how much you curate through others. A comprehensive content marketing program blending both organic and curated methods into your process is critical to success. Explore content aggregators to provide articles and research on key topics of interest.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Launch Marketing

SEPTEMBER 30, 2020

The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms? First, you need to understand the audience for whom you are writing. Research and Discovery Tools.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

DealSignal

FEBRUARY 20, 2024

This could mean substituting a lower-cost tool for some big spend or conversely aggregating spend into a multi-purpose tool, even if they aren’t quite top-notch. Tailor your content to individual preferences and behaviors, delivering personalized experiences that resonate with your audience. Is this healthy for the world?

Demand Generation 52

Demand Generation Demand Trends Account Based Marketing 52

ClickZ

JUNE 6, 2020

Only 8% of respondents across industries said their AI-relevant data are accessible by systems across the organization. Are we capturing the audience we intend to capture? NetLine’s analysis spanned across 300+ industries globally, with varying job levels, company sizes, and company revenue. Are we creating valuable content?

B2B Marketing 139

B2B Marketing Paid Search Agency Content Marketing B2B 139

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Parse.ly

FEBRUARY 16, 2023

He covered how real-time data can help you: Understand which content resonates with your audience Inform your social media strategy Take advantage of spikes in traffic Curate your homepage with the most engaging stories and content. After all, how each audience engages with content can vary widely by minute or by channel.

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. As media-industry obsessives, we first encountered RebelMouse through their content. Here’s a look at how we work with RebelMouse and why we love working with them so much.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Hubspot

OCTOBER 22, 2019

Digg is a news aggregator site that features articles in science, technology, and current events. Additionally, Digg curates content by top stories, so you can see what’s trending online. To get started, you choose things you’re interested in, such as travel, pop culture, or food, and then it curates content for your feed.

Digg 80

Digg Curation Ideal Customer Profiles Advertising Mediums 80

Sharpspring

DECEMBER 9, 2022

Therefore, it’s is a great marketing channel for almost any business, no matter their industry. It’s a versatile, dynamic platform that makes it easy to provide value to your target audience. Content is truly king, as anything that doesn’t resonate with your ideal audience on TikTok quickly fades into the feed.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Ideal Customer Profiles 52

Sprout Social

MAY 23, 2023

You need to make sure what’s happening on your social channels is human-fed and human-curated. So if there’s anyone in any industry that needs the latest information, it’s not going to know the latest trends.” For you, that means less time aggregating data, and more time acting on it. You’re going to be steering the ship.

Marketing AI 132

Marketing AI Social Media Trends Work Management 132

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Either on-site, social media, Google or third-party review aggregators. Review aggregation sites are crucial for software brands, as is Google search. The reality? Brand ambassadors.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

PureB2B

FEBRUARY 3, 2022

However, by curating and delivering personalized content to target audiences, sales teams can, in fact, cut through the digital noise and gain the attention of in-market consumers. These tools also go a step further, aggregating data from a variety of sources to identify prospects with expressed interest in your specific content.

Marketing AI 62

Marketing AI B2B Sales Personalization Paid Search Agency 62

Sprout Social

JUNE 7, 2023

The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 111

Work Management Marketing AI Brand Identity Branding 111

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. “Traditional&# media is struggling.

Aggregators 100

Aggregators Blogger Media Curation 100

PureB2B

AUGUST 21, 2019

The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets. Understanding what is already created will help better define how to generate the right content for the audience.

Allocation 62

Allocation Content Curation Forrester 62

RebelMouse

OCTOBER 9, 2023

This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. As media-industry obsessives, we first encountered RebelMouse through their content. Here’s a look at how we work with RebelMouse and why we love working with them so much.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

The ABM Agency

JANUARY 18, 2021

Account-based marketing (ABM) is a B2B digital marketing strategy that uses highly curated, personalized buying experiences to identify and engage a specific number of relevant target audiences throughout the sales funnel. Enhanced audience targeting. Improved audience engagement. What is Account-Based Marketing?

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 52

Biznology

JULY 13, 2012

First, let’s assume you know your audience well enough to know what’s going to resonate with them: the first rule of content marketing is relevance. We discussed audience in last month’s post, which you may want to review now. Aggregating For Fun and Profit. We’ll cover those tools in a future post.).

Generation 80

Generation Content Marketing Aggregators Content 80

PureB2B

AUGUST 21, 2019

The next step would be to aggregate content already available to the marketing organization and assess where there might be gaps in the existing assets. Understanding what is already created will help better define how to generate the right content for the audience.

Allocation 62

Allocation Content Curation Forrester 62

Webbiquity

MAY 31, 2016

Great content—the kind that resonates with your audience—starts with great topic ideas. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online. Sample review: “Aggregates the best of the web. Pricing: free. 3) Scoop.it.

Tools 100

Tools Best Practices Enterprise Management PR 100

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? It’s collecting interesting information and sharing it with your audience as individual pieces of content or as a digest.

Marketing Automation Services 85

Marketing Automation Services Curation Enterprise Management Marketing Automation 85

Binary Demand

JUNE 29, 2023

Step 1: Crafting precise B2B customer segmentation with ideal buyer personas You can determine a few core audience segments by carefully examining your current customer base and identifying the key factors contributing to their success, such as effective onboarding or shared experiences.

Intent Data 52

Intent Data Intent ROI B2B 52

Binary Demand

JUNE 29, 2023

Step 1: Crafting precise B2B customer segmentation with ideal buyer personas You can determine a few core audience segments by carefully examining your current customer base and identifying the key factors contributing to their success, such as effective onboarding or shared experiences.

Intent Data 52

Intent Data Intent ROI B2B 52

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Pure automation of content aggregation doesn’t foster interaction. For B2B marketers, content curation provides the best of both worlds.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Memes

NOVEMBER 20, 2011

On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites. The people formerly known as the audience aren’t just your readers anymore.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

Hubspot

AUGUST 29, 2019

Like most recent grads without any real industry experience, I'd spend my days blasting out the same artless, impersonal pitch to any journalist who had ever covered a beat even vaguely adjacent to one of our client's products. One of my first jobs out of college was working as an entry-level PR associate.

PR 75

PR Paid Content Public Relations Paid Search Agency 75