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3 ways MOps can bridge the gap in marketing analytics

Martech

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. Organizations are also adopting data warehouses and CDP structures for data aggregation and analysis using tools like Tableau and Power BI.

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Google, GA4, and the rising importance of data analytics

ClickZ

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

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New in Litmus: Aggregated Reporting in Email Analytics

Litmus

Introducing: Aggregated Reporting in Litmus Email Analytics. Identify top-performing email campaigns with our new aggregated reporting view. Aggregated reporting in Litmus Email Analytics makes it easier than ever to get insights to help optimize future email campaigns. Get started with aggregated reporting today.

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27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along!

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Web analytics: some new features and their impact on B2B

Exo B2B

Things are happening in the fascinating world of web analytics! For the average manager in B2B, web analytics comes down to impressions, clicks, CTR ( click-through-rate ) bounce rate, average page, conversion rate… But it’s of course more than that (uh, revelation). Configure the aggregate measurement of events.

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Level up Your Data Skills With the New CRM Analytics Release

Salesforce Marketing Cloud

The CRM Analytics Summer ’22 Release is here! And it brings a variety of exciting updates and new features. The new release from CRM Analytics (formerly known as Tableau CRM) will allow you to seamlessly access, collaborate, and share insights from anywhere. Take advantage of these new features.

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6sense Launches Account-Based External Media Campaigns Analytics

6sense

Today 6sense, a leading Account Based Orchestration Platform, powered by AI, announced its External Media Campaigns feature. With External Media Campaigns, we now extend our unique account-based analytics and tracking capabilities from our natively built 6sense Media Campaigns, to campaigns on other external platforms.