KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 111

Marketing AI Work Management Marketing Management Customer Satisfaction 111

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Gain competitive intelligence Review analytics also provides you with insights on competitor brands, from how your competitors’ social posts are faring, to how you compare on customer satisfaction benchmarks.

Ideal Customer Profiles 127

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 127

chiefmartech

JANUARY 10, 2022

Great progress has been made in attribution analytics over the past five years, but for sheer respect in the C-suite, nothing beats being the one who closes the sale and takes the money. Marketing has tons of valuable data that it can contribute to this ecosystem, enriching the analytics and models that other teams leverage.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

JULY 25, 2022

The proliferation of APIs and integrations now enables marketers to pull together data of a wide range of types from myriad sources, applying machine learning and sophisticated algorithms to compare and make sense of the information. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

Customer Experience Matrix

JANUARY 1, 2019

The new firms included more data access and analytics vendors than previous periods, again indicating that they were purpose-built for specific CDP applications and industries. One looks at aggregate funding for all industry vendors; this grows as new vendors are added, regardless of when the funding took place.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Liveintent

JUNE 6, 2023

From a business standpoint, it includes aggregating data from enterprise silos across various teams like sales, marketing, and external data sources. LiveIntent can also cleanse and apply predictive analytics to score emails based on their propensity to engage and make recommendations on emails to reactivate.

Ideal Customer Profiles 62

Ideal Customer Profiles Enterprise Management Ad Building Privacy Policies 62

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Access the API . Monitor campaign analytics.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Sprout Social

FEBRUARY 28, 2024

A sophisticated platform unifies your social presences and your existing tech stack—aggregating data from many different sources and making it easily shareable outside of the marketing team. While they all work off the same APIs and network limitations, it’s really the way the platforms are built that matters most to your business.

Social Media 102

Social Media Work Management Marketing Management Media 102

Convert

NOVEMBER 18, 2020

In short, the consent mode is a beta feature that lets you determine whether Google’s advertising tags (Ads and Floodlight) and analytics tags (Universal Analytics, App + Web) can use browser storage when sending pings to Google’s servers. You will still receive data on the conversions (pings), but at an aggregate level.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

Martech

AUGUST 19, 2022

When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. Read next: Aggregation is key to the new Martech Map. Furthermore, organizational and martech skills and a culture of experimentation are at the core of successful integration initiatives. Organizational skills.

Enterprise Management 107

Enterprise Management Work Management Marketing Management Marketing Budget 107

SmartBug Media

JUNE 29, 2022

Include your CRM, CMS, email marketing platform, marketing automation platform, reporting and analytics tools, webinar platforms, and anything else you access digitally. For example, Google Analytics and Google Search console will be of high value for reporting and analytics, even if you use a tool like HubSpot with its own reporting.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Collects aggregate profile and behavior data to manage and score leads without involving IT. Search Marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Hubspot

AUGUST 28, 2017

Social Mention aggregates all of the blog, microblog, image, and video content related to the search term you provide from a variety of search engines and social networks. Mentionmapp connects to your Twitter API and see what’s going on in your Twitter network. 11) Native Analytics Tools. 2) Social Mention. 3) Followerwonk.

Social Media 78

Social Media Tools Media Brand Identity 78

Parse.ly

FEBRUARY 16, 2023

Assessing success using real-time data We care about driving organic social media traffic, so we want our analytics dashboard to float organic metrics to the top for us to consider. Our dashboard is currently set to monitor data over a longer timeline, but we’ll shift it to show aggregates throughout the day. We can use our Parse.ly

Curation 52

Curation Webinar Metrics Tagging Acquisitions 52

Vidyard

MARCH 5, 2021

Tracking is all about analytics. Consider what type of metrics and analytics would be valuable to your and your company. What kind of problems are you trying to solve and how would analytics help with that? Performance metrics (like views over time and aggregate attention spans). T is for Track. Demographic tracking.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Convince & Convert

JUNE 6, 2014

Sony is also aggregating information in the app about the different teams and other relevant tidbits related to the World Cup. Nick points out that using Twitter’s API to build an intuitive experience for the user is not necessarily straightforward and gives props to Sony for creating such a usable app. See you next week!

Social Media 144

Social Media POS Media Skype 144

Customer Experience Matrix

JUNE 14, 2013

Identity aggregators can link email, social media, and other addresses for the same individual. External systems like Web sites can also accessed the data in real time via API calls. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. As that space evolved, companies like Segment and mParticle started coming in, positioned not so much as a tag manager but as an API for data collection and data routing.”

Work Management 92

Work Management Marketing Management Marketing Analytics Tools Planning 92

chiefmartech

JANUARY 31, 2022

Last year, I wrote about a pattern of aggregation platforms growing in martech stacks. The two key characteristics of an aggregation platform: It centralizes a cross-departmental capability (e.g., Instead of futilely fighting The Great App Explosion , aggregation platforms embrace it. These are vertical aggregation platforms.

Aggregators 93

Aggregators Marketing Automation Services Verticals Work Management 93

Salesforce Marketing Cloud

APRIL 20, 2023

This is where API-led connectivity comes in. What is API-led connectivity? API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem. API-led connectivity goes beyond the REST APIs to enable universal connectivity.

API 52

API Enterprise Management Work Management Business 52

Biznology

JUNE 28, 2012

But if you need to look at aggregate data to do market research or it is too expensive or error prone to have a person look at every tweet to find the relevant ones, then you need a better tool–one that incorporates text mining and probably that uses machine leaning technologies based on human-analyzed training data.

Social Media 80

Social Media Tools Media API 80

Customer Experience Matrix

APRIL 25, 2013

These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels. In addition to the raw data, the system can store derived values such as aggregations (e.g.,

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

SalesIntel

OCTOBER 27, 2022

It provides B2B analytics and corporate contact data to assist you power your go-to-market strategy. They also offer an API and numerous connectors so they can be integrated into your marketing stack. It allows you to convert LinkedIn prospects into leads using the chrome extension. .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52

Hubspot

APRIL 2, 2021

Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Well those platforms aggregate ad inventory from various publishers and match them to advertisers' needs, serving as intermediaries. So what about ad networks? Adobe Advertising Cloud.

Buy 83

Buy Work Management Cost Per Thousand Marketing AI 83

Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

DealSignal

JUNE 7, 2018

The DealSignal Platform enables users to define detailed target personas and ideal customer profiles and use those re-usable building blocks to run TAM analyses.

Ideal Customer Profiles 40

Ideal Customer Profiles Account Based Marketing ABM API 40

Vidyard

MARCH 5, 2021

Look for features like: SEO features and metadata Closed captions and accessibility requirements Automated transcriptions XML sitemaps Interactivity capabilities like branded pop-ups Calls to action built into the video player with further integration capabilities T is for Track Tracking is all about analytics.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

TrustRadius Marketing

JULY 30, 2022

Splunk Infrastructure Monitoring is a SaaS that provides users with real-time, AI-driven analytics regardless of the environment type. (on-premise, Splunk users are able to centrally manage their insights and network performance with full stack visibility and analytics streamed in real-time. Splunk Infrastructure Monitoring.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Service 52

Customer Experience Matrix

FEBRUARY 5, 2012

But aggregate data provides important context for understanding where the industry stands and where it’s headed. Last year, the Webinar vendors began to expose APIs to allow automated integration with the marketing automation systems, and the marketing automation vendors leapt on the opportunity. Let’s start with the basics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. Social Media Analytics is also essential when it comes to developing an effective social media strategy. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

Customer Experience Matrix

DECEMBER 6, 2007

Back in October I wrote here about the resurgent interest in alternatives to standard relational databases for analytical applications. Since a typical analytical query might read only a half-dozen columns out of hundreds or even thousands available, the savings can be tremendous.

Work Management 120

Work Management Aggregators Ad Exchange Paid Search Agency 120

SalesIntel

JANUARY 10, 2024

Many data providers primarily source their information from publicly available online sources, employing AI-driven modules to aggregate data points. These tools go beyond basic segmentation, offering advanced analytics, machine learning, and AI-driven algorithms that discern nuanced patterns and correlations within each segment.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

DealSignal

NOVEMBER 3, 2020

Third-party intent data is provided by publishers or B2B intent data providers who aggregate content consumption across properties. Instead, you may find larger aggregate sources are more efficient. Sites like TechTarget and Capterra can only provide information on visitors to their sites and only cover certain vertical markets.

Marketing Automation Services 59

Marketing Automation Services Top of Funnel Intent Data B2B 59

Versium

JUNE 12, 2018

Versium brings intelligence from real world data into its offerings by utilizing the company’s proprietary LifeData®, which is the market’s most comprehensive aggregation of real-life consumer and business behavioral data. Real-time Lead Scoring. Score Prospect Lists. Video Located at: [link]. About Versium.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Marketing Budget 40

Conductor

AUGUST 24, 2022

For website analytics and site traffic, you may be using Google Analytics or Adobe. Even without automated resources, there are plenty of free tools and APIs to help. If they see it in email, social, or ads and click at a higher rate, you can infer that the search intent applies to other channels. Set up reporting.

Work Management 59

Work Management Marketing Management SEO CMS Development 59