Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. Source: Survey of MarTech and Search Engine Land readers.

Work Management 140

Work Management Enterprise Management Marketing Management Marketing Automation Services 140

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 125

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 125

ClickZ

JUNE 19, 2023

Over 58% of marketers recently surveyed are not using analytics in their marketing projects. Source: Data in Analytics Survey, ClicData Report, SearchEngineWatch Data analytics involves systematically examining raw data to draw meaningful conclusions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

ViewPoint

JANUARY 10, 2018

One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). Marketers today receive lists of “leads” from content aggregators, web forms and hand raisers who score enough points in marketing automation to apparently warrant attention.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 99

Social Media Work Management Marketing Management Media 99

Martech

JUNE 15, 2023

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

Allocation 70

Allocation CMS Development Classified Ads Lead Ranking 70

Martech

SEPTEMBER 7, 2021

Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 103

Digital Asset Management Enterprise Management Allocation Marketing Management 103

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis.

Marketing AI 132

Marketing AI Social Media Trends Work Management 132

B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Martech

DECEMBER 13, 2021

40% Execution – Implementation, Migration, Integration, Analysis. We recommend a form-based system survey distributed via email, using the data gathered to aggregate content lifecycle across departments. In the next article, we will walk through gap analysis and resources.

Digital Asset Management 108

Digital Asset Management Enterprise Management Marketing Management Curation 108

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. B2B Customer Interviews & Surveys. Surveys are helpful, interviews are better. In terms of cadence, surveys are easy to keep live.

Research 92

Research B2B Marketing Tips B2B 92

RebelMouse

SEPTEMBER 6, 2023

Brands can collect zero-party data through interactive experiences, surveys, quizzes, or selected user preferences. Examples of Third-Party Data Collection Like first-party and second-party data, third-party data utilizes surveys, browsing cookies, data forms, and more to collect customer information. What Is Third-Party Data?

Paid Search Agency 52

Paid Search Agency Ad Exchange Customer Satisfaction Mobile Advertising 52

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”.

Work Management 110

Work Management Marketing AI Brand Identity Branding 110

Hubspot

SEPTEMBER 20, 2023

In a recent survey, 82% of sales professionals agreed or strongly agreed that AI allowed them more time to work on the parts of their job they enjoyed the most. While the chatbot may be unable to answer everything, HubSpot’s State of AI survey found that customer service assistants saved two hours per day using a chatbot.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. The survey was in the field from July 12 - August 4, 2022.

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

ClickZ

JUNE 6, 2020

NetLine’s analysis spanned across 300+ industries globally, with varying job levels, company sizes, and company revenue. The seven most capturing words according to the NetLine analysis were: Who. Automate content curation by assisting with content filtering and aggregation. Create content briefs and outlines.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

chiefmartech

JANUARY 7, 2019

Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Let me emphasize: this is a completely anonymous survey. After the study is complete, we will again make the aggregated results and analysis available to the community at no cost.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

Walker Sands

FEBRUARY 14, 2024

HR tech platforms are often seen as treasure troves for reporters, offering aggregated insights on topics like resignation rates, hiring trends, employee engagement levels, workforce diversity metrics and more. Third-party data , also known as market research data, is collected by a third-party who conducts online, phone or in-person surveys.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

chiefmartech

SEPTEMBER 5, 2021

Inspector Cloud — computer vision analysis of products displayed at physical retailers. Datlo — sales and marketing data analysis service for LatAm businesses. Tablevibe — customer loyalty via QR-code-based surveys for restaurants. Secoda — aggregating company data and metadata, especially for startups.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. Dig a bit deeper and the confusion just grows: the company works mostly with aggregated performance data, but also works with some individual-level data.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As indicated in this ITSMA survey, B2B marketers will be increasingly looked to as the resident experts on the customer. Why Customers? Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. This information is used for developing intelligence newsletters for the management teams and also for trend analysis.

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Litmus

DECEMBER 7, 2022

These might include shoppable emails, interactive surveys, product reviews, and many more.”. I hope that in 2023 we will see more digital marketers pursue meaningful A/B testing , and pairing critical thinking with the analysis of experiment results in a way that informs future strategy.”. Akshaya Dinesh, CEO, Spellbound.

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

LeadsRX

NOVEMBER 30, 2021

That conglomeration of data is then aggregated by a third-party data provider to build a customer profile. For now, third-party data can be purchased from a vendor that aggregates such data and it can help marketers reach a broader audience as well as likely prospects and potential new customers.

Enterprise Management 88

Enterprise Management Work Management Privacy Marketing Management 88

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Gathering and analyzing data. A/B Testing. Focus groups.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

DealSignal

MARCH 2, 2024

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

KoMarketing Associates

SEPTEMBER 25, 2013

For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs. More background of Google Encrypted Search can be found here , as well as analysis here , here , and here. Additional Recommendations for (Not Provided) Analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Chief Marketer’s Annual B2B Lead Generation Survey. Chief Marketers’ report shows that online demand generation channels are displaying the largest growth for B2B lead generation in 2014.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

DAGMAR Marketing

DECEMBER 31, 2019

This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. This report shared the aggregated knowledge and assumptions gleaned from that survey.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Televerde

MARCH 12, 2020

Customer success interactions – Do quantitative and qualitative analysis of private messaging looking for sentiment, tone, common issues, and trends. Surveys – Good ol’ fashioned customer profiling surveys can give you the insights you need, directly from the customer.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Marketing Analytics Tools Aggregators 52

Brightedge

FEBRUARY 1, 2024

However, 2023 was even more transformative, with approximately 71% of survey respondents acknowledging that these changes had a considerable impact on them. The implementation of the Helpful Content update was in full swing, several review updates rolled out, and we observed notable shifts in search results due to various core updates.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. Our customer survey data suggests peer recognition is actually best used during the first two buying stages — Problem Identification and Solution Exploration — in at least 25% of our customer base.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62