Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business. Why does this happen?

Forecasting 52

Forecasting Outreach Forrester Analysis 52

Moz

SEPTEMBER 3, 2020

Maybe this person wants to see an aggregated list of all the data out there. They sort of aggregate everything and then put it all together and tell us what critics versus audiences think across many, many different websites. We can do a statistical analysis." I think we can answer that if we do this statistical analysis.

Sample 76

Sample Best Practices Content Correlation 76

Digilant

MAY 6, 2021

Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Tracking for campaigns. Attribution modeling. Forecasting. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

Competitive analysis. Competitive analysis. Revenue funnel analysis. Optimization & predictive analysis. Features include data unification; video ad impressions analysis; mobile web analytics; and in-app ad measurement in display and video. Tracking for campaigns. Attribution modeling. Forecasting. Indicative.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Convert

FEBRUARY 7, 2023

But first, the basics: what are APIs and what do they mean for your A/B testing analysis journey? Using Convert for extended periods of time inevitably requires manually copying and pasting data into Excel sheets for reporting and analysis. Using the API, you can aggregate data from several accounts. What Is an API?

API 52

API Work Management Aggregators CMS Development 52

Crimson Marketing

FEBRUARY 19, 2015

But there are many marketing channels where “it is difficult or impossible to apply customer data directly to execution except via segment-level aggregation and whatever other targeting information is provided by the platform or publisher. All of these factors limit agility of analysis and ability to collaborate.”

Analytics 100

Analytics Aggregators Touchpoints Analysis 100

Martech

SEPTEMBER 7, 2021

Scott Brinker pointed out that the main reasons for replacing marketing technology solutions was what he calls “aggregation and integration.” This prompted a LinkedIn discussion in which Jonathan Althausen highlighted another statistic. In other words, enhanced data capabilities and good fit with the rest of the stack.

Digital Asset Management 103

Digital Asset Management Enterprise Management Allocation Marketing Management 103

Bannerflow

NOVEMBER 1, 2021

Our report offers analysis on the following topics: Increases and decreases in device ad views. A note on the data source for the report: All statistics featured in this blog and in the report are based on aggregated and anonymised Bannerflow customer data for the years 2019, 2020 and period January 2021 to August 2021.

Display 52

Display Advertisements Advertising Trends 52

The Customer

OCTOBER 1, 2021

Reflecting the countrywide statistics, Uber is most hated in the most states (eight), followed by LEGO (six). We then used language analysis tool SentiStrength to determine the sentiment of tweets (considering tweets with a negative component from -5 to -2 as negative). Online dating in the United States – Statistics & Facts.

Brand Identity 97

Brand Identity Branding Opinions Amazon 97

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain. Conclusion.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

Content4Demand

NOVEMBER 2, 2021

That analysis takes stock of keywords in headings and body text, alongside aggregated and anonymous interaction data that suggests whether users actually find the content relevant to their searches. Prioritizing SEO in your marketing plan means prioritizing content marketing.

SEO 59

SEO Marketing & Strategy Marketing Agencies 1 Content 59

EveryoneSocial

DECEMBER 4, 2018

Through algorithms, statistical software, and even sophisticated spreadsheets, it’s possible to (1) see what’s going well and (2) what should be done better. Dimensions for Analysis: Look for growth in average shares per employee over time. Instead, look at the aggregate and keep individual behavior anonymous. Final Thoughts.

Planning 59

Planning Marketing Plans Social Marketing B2B Marketing 59

Sprout Social

FEBRUARY 20, 2020

Competitive analysis. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Lead generation. Product research. Customer service.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

DealSignal

MARCH 2, 2024

All of these intent signals once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Content Marketing Institute

DECEMBER 28, 2017

This new state now has actual values that have influenced the stochastic processes to produce the probabilistic and statistical value of the future states. Each of these theories operates in the presence of uncertainty, driven by the underlying statistical and probabilistic processes.

Allocation 42

Allocation SIC Marketing Management Domain 42

Scoop.it

DECEMBER 15, 2020

Aggregate sites. If you’re comfortable doing some of your own digging, try making a list of aggregate sites that you like. Some good content aggregators include Feedly, Panda, The Morning News, and Pocket. Leverage the original author/creator’s expertise and then provide your analysis.

Curation 54

Curation Startups Marketing & Strategy Aggregators 54

Customer Experience Matrix

FEBRUARY 7, 2007

Similarly, the timing of the events is needed to do discounted cash flow analysis. The amount of time you need to wait to detect statistically significant differences will depend mostly on the volume of data available. This will change aggregate lifetime value for the business even if behavior within each segment is the same.

Analysis 120

Analysis Comparison Acquisitions Segmentation 120

Vision Edge Marketing

NOVEMBER 15, 2018

Many organizations attempt to “optimize” campaigns via A/B testing, a form of scenario analysis. Attribution is based on capturing touch point data over a historical period to determine which touch points are the most effective at which stages in the buying process to support investment allocations and produce higher aggregate results.

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

PureB2B

MARCH 19, 2019

If you have multiple points of data entry, compare all of your sources and make sure the information on your database is aggregated. There’s no point in recording the same name or number twice—it just inflates your email lists and produces erroneous figures in your data analysis. Remember the appalling statistic of data decay?

ROI 62

ROI Budget Programs Customer Satisfaction Validation 62

ViewPoint

JUNE 28, 2018

This kind of detailed definition, based on testing and analysis, is key to efficiency and effectiveness and staying on course. Are we a niche vendor, consultants, or service aggregator? Following are actual statistics though the source names have been changed to protect the guilty: What to do? Or do we prioritize in?uencers

Enterprise Management 136

Enterprise Management Work Management Marketing Management Sales Qualified Leads 136

KoMarketing Associates

MARCH 23, 2016

According to BuiltWith’s Audience Measurement Technologies Usage Statistics , Google Analytics is used on 43% of the Top 10,000 websites and on 83% of all websites on the Internet. With so many sites leveraging Google Analytics it is important to know the nuances of how data is collected, processed, and reported back.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Multi-Touch Attribution Google 120

BenchmarkONE

SEPTEMBER 13, 2018

Secondary research is anything you didn’t gather or develop on your own, like: Statistics. What we like : It’s more than just a survey generator, it’s a whole slew of data gathering and analysis tools. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

6sense

NOVEMBER 4, 2015

Besides the millions of health monitoring applications for fitness or even glucose levels, data on disease is being aggregated into a central repository and then analyzed to look for connections to other health conditions and possible cures. . Healthcare. Predicting the next recession. Can we forecast the next big downturn?

Forecasting 48

Forecasting Aggregators Analysis Statistics 48

Outbrain

APRIL 27, 2021

The Chrome User Experience Report runs on an aggregation of real user experience metrics. These users have, according to Google , opted-in to sync their browsing history, have not set up a Sync passphrase, and have usage statistic reporting enabled. Google alone offers three free tools (each of which can monitor all three CWVs): 1.

Lead Scoring 52

Lead Scoring Lead Ranking Mobile Advertising Click Rate 52

KoMarketing Associates

FEBRUARY 3, 2014

For example, they can see how other advertisers’ ads for similar products perform and adjust their bid to remain competitive (this data is aggregated and averaged, so all performance data is anonymous). Competitive Data and Advanced Optimization: Benchmarking data allows advertisers to get insights into the competitive landscape.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

ViewPoint

AUGUST 14, 2012

Over the next four weeks we will talk about all of the statistics on the following table, though today we are going to focus on lead rate: Based on over 60,000 completed company dispositions per year (annualized for 2012). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

KoMarketing Associates

NOVEMBER 18, 2014

The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. The slide deck listed above breaks out each region and provides an aggregate summary.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

DealSignal

DECEMBER 9, 2022

All of these intent signals, once aggregated and organized, can paint a very accurate picture of your audience’s current interests, ongoing and upcoming trends, and specific wants that need addressing, or problems in need of solving. The value of this data to your marketing team cannot be overstated.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Bannerflow

APRIL 17, 2019

Featuring fresh statistics and expert analysis from Bannerflow, our infographic highlights the biggest trends affecting European display advertising in 2019. Note: All statistics featured in this blog and infographic are based on aggregated and anonymised Bannerflow data for Europe, from January 1st 2018 to December 31st 2018.

Display 75

Display Advertisements Advertising Trends 75

Hubspot

NOVEMBER 25, 2019

Even if you aren't using a tool that aggregates your product page or site visits and conversions in one place, you can leverage a tracking spreadsheet to keep a pulse on your ecommerce across platforms over time. It's not worthwhile to compare your ecommerce CVR to an overall benchmark that aggregates CVRs across industries.

Conversion Rate 90

Conversion Rate eCommerce Conversion Advertising Benchmark 90

TaylorMadeIn KEW

MAY 13, 2018

Essentially, it’s an assessment of future scenarios using statistical analysis and machine learning to identify the likelihood of specific outcomes based on historical data. Together with progressively sophisticated data aggregation technology, we have the possibility for greater insight into how and why our customers buy from us.

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

Contify

FEBRUARY 21, 2020

Yes, if the strategy team members will use it to prepare an aggregate report to spot new trends. These algorithms, based on mathematical probabilities and statistics principles, group or segment content that has some common attributes. . No, if the users are sales team members. Who knows if they might just apply to those job openings.

Guidelines 52

Guidelines Sample Tagging Marketing Management 52

Convert

OCTOBER 27, 2020

But it takes some analysis to determine if this is the case. We see what individual CROs have to say about Optimizely, but what do Optimizely formal reviews look like on the top aggregated rating sites like G2C, TrustRadius, Software Advice, Capterra? Sometimes switching is ideal. Optimizely Pros and Cons. out of 5 ?. out of 10 ?.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

ClearVoice

FEBRUARY 15, 2021

What is a competitive analysis? One of those important exercises is a competitive analysis — the process of looking closer at your direct and indirect competitors. Before we get started, please note that you must identify who your actual competitors are before doing a successful competitive analysis.

Paid Content 107

Paid Content Analysis Cost Per Click Paid Search Agency 107

Convince & Convert

AUGUST 18, 2011

You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. Here’s an example from their new, free white paper on how to set up social media statistics (check it out, it’s great). Killer social media marketing software.

Social Media 128

Social Media Optimization Media Paper 128

Customer Experience Matrix

AUGUST 21, 2009

These are supported with Web analytics and extensive marketing operations features including workflow, digital asset management and financial analysis. If you read that list quickly, it sounds pretty much like every other marketing automation vendor. But in fact it’s a substantially broader scope than I’ve seen in other products.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Conductor

MARCH 24, 2020

If another domain is doing it with statistical significance, it’s important to see what they’re doing, and what content those gains map to. An enterprise SEO platform like Conductor can help you aggregate data, glean insights, and share. As you, the SEO know, it’s hard enough to get one URL to appear on the first page.

SEO 49

SEO Enterprise Management Correlation Comparison 49