B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. And 82% of that group report that those tools have already driven positive results. For you, that means less time aggregating data, and more time acting on it.

Marketing AI 134

Marketing AI Social Media Trends Work Management 134

B2B Marketing Directions

NOVEMBER 15, 2020

The first series of posts (available here , here , and here ) discussed the findings of a special edition of The CMO Survey that was fielded in May. In July, I published a post ( Research Highlights How COVID-19 Has Changed B2B Buyer Behavior s ) that described the results of an April survey conducted by Wunderman Thompson Commerce.

B2B Marketing 98

B2B Marketing Budget Programs Terms and Conditions Forecasting 98

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Martech

SEPTEMBER 7, 2021

Good morning, Marketers, and people are talking about the Replacement Survey. Welcome back from the long weekend — and if you don’t know about the MarTech Replacement Survey you can learn more about it below. But as for security, the low score might reflect that the survey was being taken by marketing rather than by IT.

Digital Asset Management 103

Digital Asset Management Enterprise Management Allocation Marketing Management 103

B2B Marketing Directions

SEPTEMBER 18, 2022

Source: "The CMO Survey" (Christine Moorman, 2022) (This month's Research Round-Up is devoted entirely to the September 2022 edition of "The CMO Survey." The findings of the latest edition of "The CMO Survey" were released earlier this month. The survey was in the field from July 12 - August 4, 2022.

CMO 52

CMO Customer Surveys Research B2B 52

Hubspot

SEPTEMBER 20, 2023

Operationally, conversational AI speeds up processes within tools like your CRM or CMS, makes reporting easier, decision-making more effective, and so much more. Those using conversational AI in sales are reporting more efficiency. Instead of clicking to get to a report, ChatSpot will deliver it straight to you.

Marketing AI 73

Marketing AI CMS Development Conversion Best Practices 73

ClickZ

JUNE 6, 2020

NetLine’s analysis spanned across 300+ industries globally, with varying job levels, company sizes, and company revenue. As of April 2020, ON24, NetLine’s partner company reported a 33% increase in webinar attendance. The seven most capturing words according to the NetLine analysis were: Who. billion in 2023 at CAGR of 34.86%.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

Walker Sands

FEBRUARY 14, 2024

In this space, you’re vying for reporters’ attention against direct competitors and any company with a connection to people-related stories. Unlike traditional PR, which often tries to “sell” reporters on thought leadership to gain coverage, data isn’t asking for a favor. So basically, every other company on the planet.

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

chiefmartech

JANUARY 7, 2019

Or download the most comprehensive global report of martech salaries and job responsibilities for free. That’s the 2018 salary report, by the way. Please give us just 3 minutes from your day to participate in our 2019 Marketing Technology & Operations Salary Survey. Here’s just such an opportunity.

Advertising Benchmark 63

Advertising Benchmark Work Management Marketing Management Aggregators 63

chiefmartech

SEPTEMBER 5, 2021

Inspector Cloud — computer vision analysis of products displayed at physical retailers. Datlo — sales and marketing data analysis service for LatAm businesses. Tablevibe — customer loyalty via QR-code-based surveys for restaurants. Secoda — aggregating company data and metadata, especially for startups.

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Litmus

DECEMBER 7, 2022

These might include shoppable emails, interactive surveys, product reviews, and many more.”. We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Akshaya Dinesh, CEO, Spellbound. Marketers will lean more into AI-creation tools. “

Email Marketing 89

Email Marketing Trends Planning Paid Search Agency 89

KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Marketing Insider Group

AUGUST 11, 2015

In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). What may come as a surprise is the sudden emergence of “understanding buyers” to a top responsibility in 2016, especially compared to the top duties reported today.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Gathering and analyzing data. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

6sense

OCTOBER 22, 2021

In a recent survey of our 6sense customers: Nearly half said peer referrals were a “driving factor” behind their purchase of our solution. As G2’s The Impact of Reviews on B2B Buyers and Sellers report states, “Having a few negatives in your reviews won’t kill you. This jibes with our own findings. But the data doesn’t bear that out.

Peer-to-peer 62

Peer-to-peer B2B Thought Leadership B2B Opinions 62

DAGMAR Marketing

DECEMBER 31, 2019

This was a great survey they ran in August of 2019. They had 1,584 professionals in the SEO field take a survey sharing their opinions on the relative use and merit of various inputs in Google’s algorithm and ranking systems. This report shared the aggregated knowledge and assumptions gleaned from that survey.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Convert

AUGUST 20, 2020

According to an Accenture report, “ See People, Not Pattern ”, psychic abilities are a good superpower to have. They report that: “87% of consumers say it’s important to buy from a brand or retailer that “understands the real me.” Companies that use behavioral targeting report having higher conversions rates.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Martech

JANUARY 25, 2022

Some even record data in the form of lead scoring based on internal analysis systems. Improved reporting. Analyst firm Gartner put together a CRM system ranking for its 2021 Magic Quadrant for the CRM Customer Engagement Center report , highlighting the most impactful players in the field. Automated data entry. Process scaling.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Paid Search Agency 94

Nuvi

FEBRUARY 14, 2020

and LAS VEGAS — NADA SHOW 2020 — February 14, 2020 — Reputation.com , provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today released findings of a preliminary analysis of Automotive OEM brands, dealer groups and 25,000+ dealerships across the U.S., REDWOOD CITY, Calif.,

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Work Management 40

TaylorMadeIn KEW

MAY 13, 2018

At the end of April I saw an article on consumer online expectations , based on a report by a US digital services and solutions provider called Avionos, who conducted a study in December 2017. Both these reports suggest to me that our customers are not as enamoured with personalisation as marketers may think.

B2B 59

B2B Marketing Automation Services Privacy Marketing Management 59

Customer Experience Matrix

FEBRUARY 5, 2012

The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. You need to examine the report itself to see answers for individual products. But aggregate data provides important context for understanding where the industry stands and where it’s headed. from last December.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

The ROI Guy

AUGUST 28, 2017

97% want more prescriptive content, helping to highlight issues and providing advice on what to do next (Demand Gen Report). The results are presented on-line, for interactive engagement, and in a compelling assessment report the executive can review and share with other decision makers. They want insights and competitive intelligence.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

Convert

OCTOBER 27, 2020

But it takes some analysis to determine if this is the case. We see what individual CROs have to say about Optimizely, but what do Optimizely formal reviews look like on the top aggregated rating sites like G2C, TrustRadius, Software Advice, Capterra? They even have special features to increase retention, including customer surveys.

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Hubspot

NOVEMBER 25, 2019

Even if you aren't using a tool that aggregates your product page or site visits and conversions in one place, you can leverage a tracking spreadsheet to keep a pulse on your ecommerce across platforms over time. It's not worthwhile to compare your ecommerce CVR to an overall benchmark that aggregates CVRs across industries.

Conversion Rate 90

Conversion Rate eCommerce Conversion Advertising Benchmark 90

Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. A/B Testing Can Help You Avoid Dependence on Self-Reported Data. You should attain at least 97% confidence to declare a winner.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hinge Marketing

DECEMBER 8, 2014

We conducted a survey of over 500 professional services firms, seeking insights from senior decision-makers at businesses in fields including management consulting, architecture/engineering/construction, accounting and finance, marketing, technology, and legal services. So we decided to find out. The importance of new business.

Work Management 48

Work Management Marketing Management Research Service 48

The ROI Guy

MAY 2, 2011

The resultant report identifies which tactics are currently being used to drive success, any gaps in these tactics and recommended improvement to drive higher marketing success. Marketing executives can use the CMO Assessment tool’s analysis report to optimize marketing spending and campaigns and drive best practice improvements.

CMO 40

CMO Peer-to-peer Marketing Budget Advertising Benchmark 40

Webbiquity

JANUARY 24, 2011

Lithium also includes response assignment and reporting tools. A social media monitoring tool that tracks your brand and keyword searches across Twitter, Facebook, Flickr, Youtube, Google Buzz, Blogs, and News, and reports results hourly. 6 slick news aggregators you should try by iMedia Connection. A free trial is available.

Social Media 100

Social Media Tools Buzz Media 100

Convert

JANUARY 25, 2021

Issues resolved online (rather than on the phone) Download of support materials Customer satisfaction surveys completed. Analytics professionals at federal agencies can leverage insights from content analysis to inform content marketing and optimization strategies for the agencies. Use Report Statistics to Test Your Goals.

Paid Search Agency 59

Paid Search Agency Marketing Analytics Tools Click Rate Clickthrough 59

Bluetext

MAY 27, 2020

In the end, your customers are satisfied immediately when, after a few clicks, get what they need on a personalized listing page or action report, especially if you gate it , and you understand your customers in real-time. Survey Responses. Start with implementing data-driven objectives like: Location Data. Ad Campaign Interaction.

ROI 27

ROI Personalization Top of Funnel Landing Pages 27

QuanticMind

MARCH 7, 2017

CMOs, especially, need to make aggregate-level decisions quickly. Complicating matters further, in a survey of 100 enterprise marketing leaders from research and advisory firm Real Story Group, only half of respondents reported having the right tools in place. Three in five felt that their existing toolkits underutilized.

Enterprise Management 40

Enterprise Management Advertisements Advertising Marketing Management 40

Sprout Social

DECEMBER 5, 2023

A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation. Brand24 features a tool that analyzes the performance of your keywords based on social media reach and sentiment analysis.

Work Management 99

Work Management Marketing Management Software Marketing AI 99

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Dan Whitehouse Social analysis. link] Dan Whitehouse Social analysis.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40