Analysis and Touchpoints - B2B Marketing Zone

27 B2B Marketing Measurement Reports in Google Analytics

KoMarketing Associates

MAY 3, 2018

This is based on DMA (Designated Market Area) and allows for the easy aggregation of city-level data. Behavior >> Frequency & Recency >> Count of Sessions. Pro Tip: Available for the United States and Canada is a Primary Dimension named Metro. Behavior >> New vs. Returning. Site Content >> All Pages.

Marketing Analytics Tools

Marketing Analytics Tools Marketing Report Analytics B2B Marketing

Not All Deterministic Identity Graphs Are Created Equal

LiveRamp

APRIL 15, 2019

Let’s walk through some common scenarios: Signups with fake emails, such as no@no.com, cause false cookie-to-email matches that may be repeated thousands or millions of times, putting all those devices together deterministically; Oracle’s analysis found a single email was linked to 2.3

Validation

Validation Lead Ranking Vendors Aggregators

B2B Marketing Zone

27 B2B Marketing Measurement Reports in Google Analytics

Not All Deterministic Identity Graphs Are Created Equal

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