Remove aggregator vendor
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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Frans and I ran a few analyses on this data in aggregate and found several interesting patterns. Contribute your suggestions here.

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Mintigo InterestBase Harvests Web and Social Data for Marketing and Sales

Customer Experience Matrix

Sentiment analysis can (with limited reliability) detect the attitudes that individuals express. Identity aggregators can link email, social media, and other addresses for the same individual. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product.

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MMA Modernizes Marketing Mix Models

Customer Experience Matrix

But while traditional mix models look at direct correlations between advertising and sales, MMA’s current approach takes a more layered view. But MMA works with aggregate data such as total spend and impressions, with a major emphasis on mass media like television.

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Marketing Intelligence Platforms – Moving from “Nice-to-Have” to “Need-to-Have”

QuanticMind

This means integrating with all your marketing technology vendors and common data sources, while marketing landscape data and other relevant information from third-party tools should also be incorporated. Once aggregated, all data types should be standardized into a format that can be easily processed. Sophisticated Attribution.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

When crucial information is confined within isolated silos, it becomes challenging to identify trends, correlations, and insights that could drive strategic decision-making. Vendor or Partner Silos Collaborating with external vendors, partners, or suppliers often involves sharing and managing data. Source : dnb.co.uk

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

The slide deck listed above breaks out each region and provides an aggregate summary. It provides insight into how B2B vendors need to reconsider digital marketing initiatives to keep up with buyer demand and expectations. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014.

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Demand Generation Usability Scores - Part 4

Customer Experience Matrix

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?