Webbiquity
AUGUST 1, 2023
To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here’s a great example.
The Point
FEBRUARY 8, 2011
Forego standard, out-of-the-box sidebar widgets like tag clouds and “categories” in favor of content that actually gets people to engage with your company – for example, links to gated content like white papers and archived webinars, labeled as “additional resources.”. For pete’s sake, make sure it’s easy for someone to subscribe to the blog.
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